I have a question regarding a lead magnet in the form of an ebook that I’ve created around my niche of home decor. It was going to be just a small ebook to use to collect emails from my welcome pop up and it ended up that the ebook turned out to be close to 50 pages by the time I was done. Now I’m hearing from some people that they believe that it’s just too much to give away as a lead magnet and that they believe I should be selling it. These are just friends and family members of course. It is a full color PDF, 50 pages, in the home decor niche. It covers so many different subjects for homeowners on how to design your home and I’m curious if anybody has any ideas on how I should tackle this now ?
The first idea I had was to only give away a portion of the ebook say maybe one chapter (about 8 or 10 pages worth) And then either option A. Give away the rest of the e-book when a client purchases more than $100 worth of product off my store. Or B. Sell the rest of the ebook on my store for a flat price, say $14.99. I should also say that I am also offering a 15% discount when people sign up for emails. And like I said I’m being told that I’m giving away too much. So I just wanted to see if anybody had any ideas on how I can work this? I mean my original thought still is to just give away the entire ebook and because it’s so packed full of information and fun stuff that I will get my reward by people passing around the ebook and then people coming to my store to buy home decor products. Any ideas would be helpful. Thank you