Should you also sell on marketplaces like Amazon to supplement DTC traffic?

Retail & Point of Sale
1

If you do, why; if you don’t, why not?

1 Like
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Amazon has millions of visits daily.

I don’t see why you wouldn’t take advantage of both worlds.

3

Good point! On the other hand, I had heard some concerns about commoditization on Amazon (which strips away brand identity), and want to know how common / big this concern is?