Show upcoming product releases based on built-in schedule online store publishing

Shopify Discussion

Topic summary

Request to display products scheduled via Shopify’s built-in “schedule online store publishing” as visible “Upcoming releases,” ideally with a countdown timer.

  • Current behavior: Scheduled products remain hidden until their release time, preventing advance visibility or promotion.
  • Desired feature: Show scheduled items on the storefront with an “Upcoming” label and a live countdown, similar to the example image provided (image is central to illustrating the desired UI).
  • Purpose: Enable marketing and anticipation for future product drops.
  • Status: No solution or workaround presented; seeking guidance (theme customization or app) to achieve this behavior. Discussion remains open.
Summarized with AI on January 16. AI used: gpt-5.
1

I’m currently using the built-in schedule online store publishin tool for publishing new releases of products in the future. However, i’d like these product to be shown in my store as “Upcoming releases” or similar, preferably with a count down timer.

Right now all the products that are scheduled to be released are hidden in the shop until it’s release.

I’d like something similar to this image:

d50b8ef2bc53f21fc5abe93b69af2b1e.png
d50b8ef2bc53f21fc5abe93b69af2b1e.png1249×389 272 KB