Showing two prices on Shopify products

Shopify Discussion

Topic summary

A Shopify store owner wants to display two prices on product pages: the regular price and a discounted member price. The goal is to encourage non-members to sign up by showing them the savings they could receive.

Current Setup:

  • Member discounts are automatically applied at checkout via customer tags
  • Members are tagged as ‘Subscribers’
  • Store uses the Dawn theme

Solution Provided:
A community member suggested using Liquid code with conditional logic based on customer tags:

  • Non-members see both the full price and discounted member price, plus a call-to-action message
  • Members see only the regular price (since discount applies at checkout)

The solution involves editing the price.liquid template file and adding custom code that checks for customer tags. A metafield (product.metafields.custom.member_price) can store the member pricing.

Resolution:
The original poster successfully implemented the code in their price.liquid template with additional styling in base.css. The member price displays at 90% of the regular price (multiplied by 0.9), showing labels like “REGULAR” and “MEMBER” to differentiate the two prices on product pages.

Summarized with AI on November 4. AI used: claude-sonnet-4-5-20250929.
3

Thank you for replying to this query so quickly @ADEcom

This sounds like a good solution. We have all our members tagged ‘Subscribers’ so this could work.

Could you please go into more detail as to where in the code I would insert your example above?