Most themes have a price.liquid or similarly-named template you can edit to control how prices display on your site.
The exact location highly depends on which theme you are using.
Topic summary
A Shopify store owner wants to display two prices on product pages: the regular price and a discounted member price. The goal is to encourage non-members to sign up by showing them the savings they could receive.
Current Setup:
- Member discounts are automatically applied at checkout via customer tags
- Members are tagged as ‘Subscribers’
- Store uses the Dawn theme
Solution Provided:
A community member suggested using Liquid code with conditional logic based on customer tags:
- Non-members see both the full price and discounted member price, plus a call-to-action message
- Members see only the regular price (since discount applies at checkout)
The solution involves editing the price.liquid template file and adding custom code that checks for customer tags. A metafield (product.metafields.custom.member_price) can store the member pricing.
Resolution:
The original poster successfully implemented the code in their price.liquid template with additional styling in base.css. The member price displays at 90% of the regular price (multiplied by 0.9), showing labels like “REGULAR” and “MEMBER” to differentiate the two prices on product pages.