Over the summer we switched to Google’s GA4 for event tracking. After missing conversion events we switched to the Shopify Google Channel (GA4 + GTM). Since this time (late June) we’ve seen a decline in conversion rates across the board. A performance analysis of our site suggests slow loading and…

Similarly for us, gtag (Google Tag Manager) is the biggest third party offender in terms of blocking execution (taking about half a second) as reported by PageSpeed. I downloaded the theme to be sure and there’s no reference in code. We have no Custom Pixels. We only set it up through the “Google…

Slow JS Loading - causing conversion rate decline since switching to Google Channel/GA4/GTM

Technical Q&A

GadgetBM November 4, 2023, 9:15pm 2

Matic tips: dont use gtag.

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Slow JS Loading - causing conversion rate decline since switching to Google Channel/GA4/GTM

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