I am a small business who sells fashion accessories and this will be my first bfcm experience. What are some tips you have for the process in general and what are some things I do to get a jump on bigger companies.
Are you getting sales already EverythingEmbell?
Yes, I am already getting sales.
Here are some general tips for Black Friday, Cyber Monday:
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Offer: Your offer has to be compelling. If you can’t offer steep discounts, consider creative alternatives like a free gift with purchase, a charitable donation, or offering exclusivity or scarcity.
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Planning: Plan early. The closer you get to Black Friday, Cyber Monday, the more expensive ads will be. Start advertising early to get people excited.
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Post-Sale Follow-Up: Have an email marketing system ready to go to capitalize on the data you collect. This is a great opportunity for review requests and upselling.
To get a jump on bigger companies, you should leverage your agility as a small business.
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Personalized Touches: A personalized thank you note or a coupon card in your product packaging can have an incredibly impactful effect. Your product shipment is the only part of your marketing engine with a 100% open rate.
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Leverage Local: Get involved with your local community through traditional mailers, conventions, trade shows, and festivals. Larger companies often aren’t leveraging these local options, and they can do a lot to drive local customers to your store.
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