We are a small catalog brand (under 50 products) seeking to grow our direct website sales while also selling on Amazon. What Google Ads campaign strategy would be most effective for driving traffic and conversions to our website, with a focus on minimizing ad spend?
Topic summary
A small brand with under 50 products wants to drive website sales through Google Ads while minimizing spend, despite also selling on Amazon.
Strategy depends on business type:
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Brand owners: Should prioritize brand awareness using Performance Max, dynamic/relevant text ads, YouTube targeting, display remarketing, and standard Shopping campaigns
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Resellers: Advanced standard Shopping campaigns offer better cost control (video tutorial provided)
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Generic products: Cost-effectiveness is challenging, but advanced standard Shopping with specific keyword targeting is recommended
Key recommendation: Advanced standard Shopping campaigns provide the most control and cost-effectiveness across scenarios. A Performance Max variant without ad assets is also suggested for testing. The discussion remains open with no follow-up questions yet.
Hello Sakhawat75, thank you for your question in the FeedArmy AMA Event.
Depending on what you sell, be it being a reseller, or a brand owner, or generic products.
So for example, if you are a brand owner having brandawareness is important, in this case you would want to setup performance max, dynamic text ads, relavant text ads, youtube targeting, display remarketing, as well as standard shopping campaing.
If you are a reseller of a brand, then and advanced standard shopping campaign will be more cost effective, which I explain here: https://www.youtube.com/watch?v=CiRIDzRrHno
And you can also test out performance max with no ad assets: https://www.youtube.com/watch?v=z6VhX7MqIgY
If your selling generic products, then cost effective is very hard, but I would start out by using the advanced standard shopping campaign strategy, and focus on targeting specific keywords.
But the most cost effective, will be control, so that is the advanced standard shopping campaign.