Smart Insights for Products in SMS Campaigns

Shopify Apps
1

Hey everyone,

This is a continuation of a post I made a week ago about my app which you can find here: My previous post

I wanted to share one of the features I’ve been working on in my SMS marketing app for Shopify.

When a merchant starts creating a campaign, they can either:

  • Promote one of their Shopify products, or

  • Add an external product that’s not in their Shopify catalog.

If they choose a Shopify product, the app automatically pulls your products in smart insights to help with campaign decisions. For example:

  • :hourglass_not_done: How long the product has been in inventory

  • :package: Order and sales history

  • :artist_palette: Number of variations

  • :chart_increasing: Other performance signals

The idea is to give merchants valuable insights or some sort of reminder before they start creating campaign — so they know whether a product is fresh and worth spotlighting, or maybe one that’s been sitting in stock and needs an extra push.

I’d love to hear feedback on this approach. Do you think these kinds of insights would actually influence how you promote your products via SMS?

Also, if anyone here has products that have been in their store for a while (or with multiple variations) and would like to try this out, I’d be happy to share access.

Thanks in advance for your thoughts!

2

This is a really smart approach! Giving merchants contextual insights before they launch campaigns can definitely influence product selection and drive better engagement via SMS.

A few thoughts:

  • Merchants will likely appreciate seeing inventory age and sales velocity upfront, as it helps prioritize promotions.

  • Including variation performance metrics is smart — sometimes certain SKUs outperform others and highlighting that is valuable.

  • You might consider adding a predicted conversion signal or simple recommendation (e.g., “high potential for quick sale”) to make it even more actionable.

Curious — have you tested this with a few stores yet? How are merchants responding to the insights so far?This is a really smart approach! Giving merchants contextual insights before they launch campaigns can definitely influence product selection and drive better engagement via SMS.

A few thoughts:

  • Merchants will likely appreciate seeing inventory age and sales velocity upfront, as it helps prioritize promotions.

  • Including variation performance metrics is smart — sometimes certain SKUs outperform others and highlighting that is valuable.

  • You might consider adding a predicted conversion signal or simple recommendation (e.g., “high potential for quick sale”) to make it even more actionable.

Curious — have you tested this with a few stores yet? How are merchants responding to the insights so far?

1 Like
3

Hey some good idea there about variation performance metric, will def check on that.

I haven’t really tested my app with any store as I lunched it month and half ago. Haven’t properly started marketing it so I am trying to get my feet into the water right now. I am looking for stores that might benefit this and is willing to try this out :slight_smile:

I am software developer with over 7 years of experiance and I built this app while exploring the Shopify eco system so I am still learning merchants needs.