Hi, Thanks for answering these questions. If you are on a small budget where should most of your money be spent - paying someone to create daily social media organic posts or paid ads. I believe you need both but where should the majority be going. Where will you get the most ROI?
Topic summary
A user with a limited marketing budget asks whether to prioritize spending on daily organic social media posts or paid advertising, and where the best ROI lies.
Key Response:
- For small audiences, paid ads typically outperform organic posts in driving sales
- Organic posts are better suited for engaging existing followers rather than acquisition
- The recommendation is to align budget allocation with specific business goals
Additional Resource:
- A detailed answer is available in a YouTube stream recording (timestamped at 01:10:33)
The question acknowledges both approaches have value, but seeks guidance on optimal budget distribution given resource constraints.
Thank you very much!!
Hi @DJones2
Thanks for coming to the AMA.
If you have a small audience, paid ads will likely outperform organic posts in driving sales. Organic posts are more for engaging an existing audience. Determine your goals and align them with your social media strategy. If you’d like to see our full answer, check out the stream recording which we have uploaded to YouTube. We start answering your question at around 01:10:33
