Someone at a high level please analyze and critique my store

Store website: arabictreasure.com

Please give any feedback, it would be very helpful

Hello,

I hope you are doing good and welcome to the Shopify Community!

I am San from MS Web Designer

Thank you for sharing your store URL. This allowed me to go through your site.

You have a decent website. I believe a few adjustments may be required to make it more professional and appealing to customers.

Here are some recommendations:

Header:

  1. Logo Should be positioned in the center or properly aligned.

  2. Favicon Missing

  3. Wishlist Missing

  4. Social media Icon missing

You can follow this.

Homepage: (First Impression is the last impression)

The homepage is the first landing page your customers will see after opening the website. Yours is done beautifully. But adding a banner which resonates with the brand is very important.

  1. Add Featured Collections on Home Page

  2. Featured Products / all Titles should be Optimized and Seo Friendly.

  3. Add Meta Description for all Products.

  4. Add Trust Badges on Your Home Page.

5.Highlight the USP of your Products or services.

  1. Customer Reviews are needed on the Home Page and on the Product Page. This also generates trust in your site and promotes sales.

  2. Add a Lead magnet section on Home Page
    8.If Possible, add Instagram Feed on Home page.
    9.Add Sticky Cart Icon on Home Page.

  3. Footers must be compact and informative and should contain all the important links like - About us, Our Story, Contact, Privacy Policy, Return Policy, Terms of Services, FAQ.

Add Featured Product / Collections Section like this.

Collection and Product Page:

  • Add Product Review on Collection Pages

  • Add Sticky add to Cart and Buy now Button for Quick checkout.

  • Add Related Products

  • Add Trust Badges bellow add to cart or Buy now Button

Good Example of Collection Page

SPEED Optimization:

Your site might be in need of Optimization too. As per Google Insights, your site scores 43 which means that attention is required here. A well-optimised site rates 65+. This affects your SEO ranking and decides how many customers/visitors view or find your website. This is especially important if you don’t want to invest in advertisements.

Speed optimization is required to increase sales and traffic. Also, if your speed is not good, your website ranking will definitely fall.

I hope this helped!

Please feel free to contact us for any further help that you might require.

Best regards,

San.

Hi @arabictreasure . Thank you for dropping your store URL. I believe you did a good job in designing the store front but there’s always room for adjustments. Basically, you sell Jewelry products and even though it is displayed on your website, I’m afraid you’re not showcasing them enough. Adding more product images and description sections in the home page would do a good fit.. You could also create a collection to segment any product you want. Dropdowns would be useful in that aspect too. Overall, a good store front that portrays your brand would be the definition of what you want. So the primary purpose to make sure your store front is representing your brand. Thank you!
Please feel free to ask questions

Thank you so much for your help, but how can I improve website speed?

Hi @arabictreasure

I am Garcia from the Shopify Advanced Page Builder App PageFly. Your store looks great, but I have some feedback on your store. I’d like to offer you the following advice based on my experience as a CRO, and I hope it can raise your conversion rate.

I. Home page

1. Add a hero section to catch impression

An effectively crafted hero section seizes attention and prompts users to delve further into the website. Serving as the initial focal point for visitors, it establishes the tone and leaves a lasting first impression.

In essence, the hero section plays a vital role in captivating visitors, conveying the brand’s message, directing user interactions, and ultimately advancing the site’s conversion objectives.

2. Add a about us section

An “About Us” section assists in setting a company apart from its competitors. Businesses involved in selling products available in other stores or utilizing dropshipping will benefit from this customization.

You can try to create a page “About us” like this.

II. Product page

1. Highlight product add to cart

Highlighting the “Add to Cart” button on a website can greatly improve the user experience and potentially increase sales. Ensuring the button stands out can be achieved by employing a color that contrasts with the website’s color scheme, making it easily visible upon first glance.

Additionally, incorporating a subtle animation or color alteration when the cursor hovers over the button can attract attention and prompt clicks.

2. Edit product description

We avoid setting up product images in that manner because it negatively impacts customers’ viewing experience, which can then affect user experience (UX) and conversion rates.

You might want to consider minimizing this, or using a drop-down list. When a customer clicks on it, a pop-up description will appear.

III. Use the benefits of the holiday to boost sale

These campaign ideas can help Arabic Treasure Jewelry connect with customers and celebrate the special bond between mothers and their families during Mother’s Day.

  • “Eternal Love Collection”: Introduce a special collection of timeless jewelry pieces designed to symbolize the eternal bond between mothers and their children. Highlight classic designs featuring precious metals and gemstones, perfect for gifting on Mother’s Day.
  • “Mom’s Treasured Gems”: Showcase a selection of jewelry pieces adorned with birthstones, each representing a unique connection to a child or family member. Emphasize the personal touch of gifting a piece that holds sentimental value and celebrates the individuality of each mother.
  • “Arabian Elegance for Mom”: Highlight the elegance and sophistication of Arabian-inspired jewelry designs tailored specifically for mothers. Incorporate motifs and elements inspired by Arabic culture and heritage, adding a touch of cultural richness to the Mother’s Day celebration.

While these suggestions reflect my perspective, it’s crucial to customize these strategies to suit the unique audience and offerings of Arabic Treasure.

Warm regards,

Garcia | PageFly Team.