Hey, I hope you’re well. Did you manage to fix it? How did you do it? I’m having the same trouble currently.
Topic summary
Error occurs when connecting Shopify to Facebook/Meta, showing “Something went wrong… details couldn’t be submitted.” A screenshot of the error was shared.
General troubleshooting suggested: wait and retry, clear cache/cookies, switch browsers or use incognito, and contact Shopify support. These steps did not consistently resolve the issue.
Reported fixes tied to Meta settings:
- Match emails: Set the Meta Business Suite business contact email to the same email used for the Shopify store, and complete business information. This resolved it for some.
- Grant pixel access: In Meta Business Settings > Users > People > Assign assets > Pixels, assign the pixel to your admin profile and enable permissions, then save.
- Deactivate old Commerce store: If the Facebook channel was previously integrated (e.g., lost Ads Manager/pixel access), deactivate the existing Commerce store in Facebook and reconnect; one user’s shop moved to review afterward.
Key terms: Meta Business Suite (Facebook’s business admin), Pixel (ad tracking tool), Commerce store (Facebook Shop).
Status: Mixed outcomes. Several users report success via Meta configuration; others still encounter the generic error. No confirmed root cause; thread remains open.
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