It’s because your product page isn’t optimized for conversion.
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You offer products in different colors, but there are no color swatches for the variants. Just plain text.
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The add to cart button has a white background-color, does not stand out.
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The reviews look fake. No one can see the names of the reviewers; all I see are their initials and “Shopper”.
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No social proof.
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No guarantees.
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No information about shipping and returns.
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No value proposition or benefit-driven statements.
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No payment icons under the buy buttons. They’re all the way down in the footer.
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No FAQ section.
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No trust seals.
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No urgency or scarcity.
Let me know if you need help with this. Here’s an example of a high-converting product page that I recently created: https://youtu.be/jdJj9xDoslc?si=GdtB-aA1YGJOmAcM