For small or growing businesses struggling with low reach and visibility, what are the most effective SEO fundamentals they should focus on first, and what reliable resources or tools would you recommend to learn and implement them properly? Thanks for help us! 
Hi @KarinaRuiz
For small businesses, the most effective starting point is Local SEO. You should claim and optimize your Google Business Profile with accurate hours, photos, and services. This is often the fastest way to get on the first page of search results because it bypasses the need for high website authority.
Second, focus on specific, long-tail keywords. You cannot compete with giants for broad terms like “shoes,” so target niche phrases.
For tools, you do not need expensive software yet. Start with Google Search Console, which is free and tells you exactly how Google sees your site
Hope this helps!