I am still mostly new to Shopify and owning a website. Trying to optimize it the best I can.
How do I get my website seen by people outside my circle of social media, friends and family?
Hello Allysenfitzart, thank you for your question.
From the perspective of Google Shopping, which is what I specialize in, is to ensure the data feed quality is optimized. Start by reading this: https://support.google.com/merchants/answer/7052112
Then once you have improved the data feed quality, look into what the best advertising strategies you want to go with.
If you are tight on budget, and you know yourself away around Google Ads, setup a standard shopping campaign with an advanced strategy explained here: https://www.youtube.com/watch?v=CiRIDzRrHno
If you have a bit more budget, try testing out performance max.