Store design and CRO

Can anyone please take a quick look on my Shopify store? Im really not sure why im not having that much sales even though im running ads and have good traffic. what can you suggest on what i can improve on the store design, product bundles or anything. I would truly appreciate any help. Thanks in advance!

Hey @user4648 so first of all your layout of your website it’s looks great but i think have to make your marking strategy more stronger like targeting audience and also i just want to ask that why your products are OUT OF STOCK
best
mustufa

Items are sold in the US only so Shopify sees 0 fulfillable inventory for international buyers

Design-wise, this site has a lot of work that needs to be done.

This fills my entire desktop. Do you have any idea how big these words are? There’s a giant 10 inch cookie on my screen…

For mobile, I just don’t know what I’m even looking at:

The text is being cut off, this section is bouncing all over the place and is stuck in the middle of 2 slides? idk… I don’t like this clipping mask you did with the images. Why not take actual photos of the cookies and brownies as they are? Why is the background removed?

Reviews are duplicated. Not sure what you’re doing here but this is pretty bad.

Just out of curiousity, Loox allows you to upload reviews with a csv file, correct? That means all these could be imported rather than organically collected. As a customer, this ability, no matter if you choose to use it or not, makes me less trusting. I would make sure I am doing things legit.

No address or phone number in footer. Major road block. Also missing from Contact and About pages.

I had the same issue with my Shopify store before. I was getting traffic from ads but barely any sales. What helped me most was improving the product page and making the store look more trustworthy.

I added better product photos, reviews, bundle offers, and made the homepage less crowded. Also check your store on mobile because most ad traffic comes from phones.

One small change can make a big difference in conversions. Don’t focus only on traffic, focus on how well the store converts visitors into buyers.

Hi @user4648

Your website looks good. You can improve a few things to build more trust with customers, which can help increase sales:

  • Announcement bar:
    You can show any discount here if you are offering one.
  • Header:
    Move policies and FAQs to the footer. Keep “Contact Us” in the header instead. Since you only have 3 collections, you can show them directly in the header. Also, make the header sticky.
  • Homepage:
    Add featured products, best-selling products, and a USP / feature highlights section. You can also add a sale or promotion section, trust badges, and an Instagram feed section.
  • Footer:
    Add your address and other contact details, policy links, quick links, and payment icons.
  • You can add a chatbot app, a wishlist app
  • Add breadcrumbs for better navigation.
  • Collection page layout:
    Improve the layout for a better browsing experience.
  • Product page:
    This can be optimized further. Move the bundle section below the feature highlights section. Also, add trust badges and a “low in stock” section.
  • Contact page:
    Add your address and other contact details.
  • The store must be fully responsive. Add separate images/banners for mobile.

Thanks

When you have good traffic from ads but no sales, it usually means visitors like your products but lose trust or get confused once they land on your site.

To fix this, first test your store on a mobile phone if it loads slowly or the layout jumps around, people will leave immediately. Second, make your product pages simple and clear replace messy dropdown menus with clean visual choices like color swatches, and make sure your “Add to Cart” button is easy to see without scrolling.

These are “Snack of substance”, what did you expect? :rofl:

But seriously:

The comparison gif is cut on mobile, as mentioned above – not good.

The “about us” is lacking, the “contact us” is barebones – no address, no phone, no name/legal entity behind your site.

The menu needs to be coherent – either all lowercase or all “proper case”. Now it shows lack of attention.

“Policies” link in footer does not lead to the actual policies, though I like the short translation to the real people language.
Just add links to actual lawyer language pages there.

One needs to dig into menu to see the actual policies, people may think that footer link is all you have.

I would not start by changing the whole design. If ads are driving traffic but sales are low, I would first check whether the page is doing the basic conversion jobs clearly enough.

For a snack product, the big question is whether the ad promise and product page answer the same buyer concern. If the ad sells a high-fiber, 100-calorie cookie, the page needs to make the value obvious fast: what is in the box, why the price makes sense, how it tastes, who it is for, and why someone should trust it as a repeat snack. For this store, the biggest things I would look at are:

  1. Above-the-fold clarity. A new visitor should immediately understand what the product is, why it is different, and what to do next. The “Real People Portions” idea is strong, but it needs to show up much earlier.

  2. Product appetite and comprehension. Food products usually need strong visuals near the top, plus quick clarity on flavors, quantities, serving size, and what is included in each bundle.

  3. Message match from the ad to the page. If the ad promise is about high-fiber, 100-calorie snacks, the landing/product page needs to reinforce that immediately before asking someone to buy.

  4. Trust near the buying moment. Reviews, nutrition/ingredient details, shipping expectations, and clearer context around the logos/social proof would help reduce hesitation.

So I would treat this less like a “make the store prettier” issue and more like a traffic-to-product-page diagnosis. If visitors do not understand the value, trust it, and see a clear next step quickly, more ad traffic usually just exposes the leak faster.

Can you share your store link? It will be much easier to spot what’s hurting conversions once people can actually see the storefront and product pages.

Hello @user4648,

The packaging looks great and the website feels well put together! A few things worth looking into though. The images and videos on your social media look a bit blurry, which can affect how customers perceive your brand. High quality visuals really do make a big difference in building trust.

Also, it looks like the same review has been posted multiple times on some of your products. Having duplicate reviews can look a little strange to shoppers when they are visiting your website, so it might be worth looking into. Wishing you luck!

Hi there,

I had a quick look and I think the main thing I’d focus on is improving the clarity on the website.

Overall, I think the design is quite chic, but the large cookies and text might make it a bit difficult to absorb all the info on the page, so maybe needs a bit of work there to make it more scannable. But I like how you emphasise the nutrients and benefits clearly.

Plus, on the product pages, I’d rethink how you display your current discounts/quantity breaks, as they now each have their own separate ATC button, lots of text, so takes a minute to understand what the deal is here.

So essentially:

  1. Make the product value clearer above the fold

    1. Visitors should immediately understand what makes the cookies different, why they should buy from you, and what the best first purchase option is.
  2. Test or improve bundle or multi-pack offers

  3. Use the cart to increase order value

    1. Once someone has added a product, the cart is a good place to suggest another flavour, a best-seller, or a small add-on. Just keep it clean and relevant so it does not feel pushy.

Full disclosure, I run AS Quantity Breaks & Upsells App, so this is an area I work on. It lets you add quantity breaks, product page upsells, cart/cart drawer upsells, cross-sells, BOGO / Buy X Get Y offers, etc. It could be useful for testing cookie bundles or “add another flavour” offers without needing custom development.

But app or no app, I’d start by making the home page and product pages clearer and then test one focused offer at a time. Don’t add too much at once, otherwise it becomes hard to know what actually improved conversion.