- What are some design mistakes you see that hurt conversion rates on Shopify stores? How can I tell if my product pages are too simple or too busy for conversion? I am fairly new in the business and my store is new too, the traffic has been up and down but conversion has not been great! What layout or structure tends to work best?
Topic summary
A new Shopify store owner is struggling with low conversion rates despite fluctuating traffic and seeks advice on design best practices.
Key concerns:
- Identifying common design mistakes that hurt conversions
- Determining optimal balance between simplicity and detail on product pages
- Understanding which layouts/structures perform best
Recommendations provided:
- Reduce multiple pop-ups (user currently has two active)
- Maintain a clean, uncluttered design that guides the eye naturally
- Use minimal color palettes and harmonious layouts
- Avoid restless visual elements or competing blocks
An example product page was shared demonstrating these principles: organized information hierarchy, calm visual flow, and balanced presentation. The discussion emphasizes that thoughtful, clean design signals professionalism and helps improve conversion rates. The store owner plans to implement these changes while maintaining patience during the optimization process.
Thanks so much! So many great tips! I think I already follow most of these!
Except I think there are two pop ups currently, I’ll have to play around to
inactivate one of them!
But thanks for all the info! I’ll definitely set some time apart to
incorporate a more clean page! And hopefully start converting these
visitors! Patience is key!
A clean site is an indication that the entrepreneur is giving it some thought. It must not look too cluttered, the eyes must not just jump back and forth.
A straight line is important. I have attached a product page here that we have made rudimentary changes to so that it looks calm and harmonious:
As you can see, there is a lot of information shown here that looks harmonious. Not too many colours, everything is calm. No restless phases and blocks.