Store details and expected outcome

Store Feedback
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  1. Store URL:

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  1. Screenshots (Click the image icon and upload screenshots from your local device):

  2. What we are trying to achieve and what outcome we expect:

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Non-exhaustive Shopify Store Build Checklist

1. Foundation

  • Choose a Shopify plan
  • Set store name and business address
  • Set currency and timezone
  • Add contact email
  • Enable two-factor authentication
  • Invite staff and set permissions
  • Set up staff roles and access levels
  • Review and accept Shopify’s Terms of Service
  • Set up billing and payment method for Shopify subscription

2. Products

  • Write product titles
  • Write product descriptions
  • Upload product images
  • Set prices and compare-at prices
  • Add cost per item
  • Configure inventory tracking
  • Set stock quantities
  • Add product variants
  • Add SKUs and barcodes
  • Add weight and dimensions
  • Tag products
  • Add SEO title and meta description
  • Add product type and vendor
  • Enable gift wrapping option if applicable
  • Set up digital products or downloads if applicable

3. Collections

  • Create manual or automated collections
  • Add collection images
  • Set collection sort order
  • Add SEO title and meta description
  • Set up seasonal or sale collections
  • Pin featured collections to homepage

4. Theme & Design

  • Browse and choose a theme
  • Duplicate theme for safe testing
  • Set brand colors
  • Set fonts and typography
  • Upload logo
  • Upload favicon
  • Customize hero banner
  • Set up announcement bar
  • Configure featured collections section
  • Add trust badges or icons
  • Customize product page layout
  • Customize collection page layout
  • Set up cart (drawer vs. page)
  • Add upsell section on product page
  • Add cross-sell section on cart page
  • Customize 404 error page
  • Configure header layout
  • Build main navigation menu
  • Configure footer layout
  • Add social media links to footer
  • Add newsletter signup to footer
  • Test mobile responsiveness
  • Test page speed
  • QA all pages on desktop and mobile
  • Publish theme

5. Pages & Navigation

  • Create About page
  • Create Contact page
  • Create FAQ page
  • Create Refund Policy page
  • Create Privacy Policy page
  • Create Terms of Service page
  • Create Shipping Policy page
  • Create Accessibility Statement page
  • Set up blog (if using content marketing)
  • Build footer menu
  • Configure breadcrumbs
  • Set up search functionality
  • Add size guide page if applicable

6. Domain & Email

  • Purchase or connect custom domain
  • Set primary domain
  • Remove myshopify.com as primary
  • Configure www vs. non-www redirect
  • Set up SSL certificate (automatic in Shopify)
  • Set up URL redirects for old pages
  • Configure professional email address (Google Workspace, etc.)
  • Set up email forwarding if needed
  • Add social media handles
  • Verify domain in Google Search Console
  • Verify domain in Meta Business Manager

7. Payments

  • Enable Shopify Payments
  • Add PayPal
  • Enable Shop Pay
  • Enable Apple Pay
  • Enable Google Pay
  • Set up manual payment methods if needed
  • Configure multi-currency if selling internationally
  • Set up B2B or wholesale payment terms if applicable
  • Run a test transaction

8. Shipping

  • Define domestic shipping zones
  • Define international shipping zones
  • Set flat rate shipping
  • Set weight-based shipping rates
  • Set carrier-calculated rates
  • Configure free shipping threshold
  • Set up fulfillment locations
  • Assign inventory to correct locations
  • Configure local delivery (if applicable)
  • Set local delivery radius and fees
  • Configure local pickup (if applicable)
  • Set pickup instructions and hours
  • Connect 3PL or dropshipping integration
  • Set up shipping label printing
  • Configure package dimensions for rate calculations
  • Set up shipping insurance if applicable
  • Customize packing slip template
  • Set up return shipping labels
  • Configure PO Box or restricted address rules
  • Test shipping rate calculations at checkout

9. Taxes

  • Enable automatic tax calculations
  • Configure regional tax rules
  • Set product tax exemptions if needed
  • Set customer tax exemptions if needed
  • Review VAT/GST for international markets
  • Enable tax-inclusive pricing if applicable
  • Set up tax overrides for specific regions
  • Consult a tax professional for compliance

10. Email Notifications

  • Customize order confirmation email
  • Customize shipping confirmation email
  • Customize out for delivery email
  • Customize delivered email
  • Customize refund email
  • Customize cancellation email
  • Customize abandoned cart email
  • Customize draft order invoice email
  • Customize gift card email
  • Customize account welcome email
  • Customize password reset email
  • Customize B2B/wholesale notification emails
  • Add store logo to all email templates
  • Match email colors to brand
  • Test all notification emails before launch

11. Marketing & Promotions

  • Set up discount codes (percentage, fixed, free shipping)
  • Set up automatic discounts
  • Create a BOGO or buy X get Y discount
  • Set up gift cards
  • Configure sale pricing on products
  • Set up a referral or affiliate program
  • Create a loyalty and rewards program
  • Set up a flash sale collection
  • Schedule seasonal promotions
  • Set up abandoned cart recovery
  • Create a welcome discount for new subscribers
  • Set up post-purchase upsell offers
  • Configure cross-sell recommendations
  • Set up a bundle offer
  • Create a free gift with purchase promotion

12. Email & SMS Marketing

  • Install email marketing app (Klaviyo, Omnisend, Shopify Email, etc.)
  • Build email subscriber list opt-in
  • Create welcome email series
  • Create abandoned cart email flow
  • Create post-purchase thank you email
  • Create win-back/re-engagement flow
  • Create browse abandonment flow
  • Set up SMS marketing opt-in
  • Create SMS abandoned cart flow
  • Create SMS promotional campaigns
  • Segment email list by purchase behavior
  • Set up product review request email
  • Schedule regular newsletters

13. Social Media & Channels

  • Connect Facebook and Instagram Shop
  • Set up TikTok Shop if applicable
  • Connect Pinterest catalog
  • Set up Google Shopping feed
  • Enable Buy Button channel if needed
  • Connect Spotify or other niche channels if applicable
  • Add social proof widgets to storefront
  • Set up shoppable posts on Instagram

14. Apps

  • Product reviews app
  • SEO app
  • Email/SMS marketing app
  • Loyalty and rewards app
  • Upsell and cross-sell app
  • Bundles app
  • Subscription app (if applicable)
  • Live chat or helpdesk app
  • Accounting integration
  • Social proof or urgency app
  • Affiliate or referral app
  • Returns management app
  • Wishlist app
  • Back-in-stock notification app
  • Currency converter app (if not using Shopify Markets)
  • Age verification app (if applicable)
  • Pre-order app (if applicable)

15. Analytics & Tracking

  • Connect Google Analytics 4
  • Install Meta Pixel
  • Install TikTok Pixel
  • Install Pinterest Tag
  • Set up Google Search Console
  • Submit sitemap to Google
  • Configure UTM tracking
  • Set up Shopify Reports dashboard
  • Enable Shopify attribution reporting
  • Set up conversion tracking in Google Ads
  • Set up heatmap or session recording tool (Hotjar, Lucky Orange, etc.)

16. SEO

  • Add meta titles to all pages
  • Add meta descriptions to all pages
  • Optimize image alt text
  • Set up 301 redirects
  • Check for duplicate content
  • Add structured data/schema markup
  • Verify sitemap is submitted
  • Check robots.txt
  • Set up canonical URLs
  • Optimize page load speed
  • Add internal linking between pages and products
  • Research and target relevant keywords

17. Customer Experience

  • Set up live chat or chatbot
  • Create a clear returns and refund process
  • Add FAQ section to product pages
  • Set up a helpdesk or ticketing system
  • Enable product reviews and ratings
  • Add wishlist functionality
  • Set up back-in-stock alerts
  • Add size guides or product comparison tools
  • Enable order tracking page
  • Set up a loyalty program for repeat customers

18. Legal & Compliance

  • Add cookie consent banner
  • Ensure GDPR compliance for EU customers
  • Add CCPA opt-out for California customers
  • Review and publish all policy pages
  • Ensure accessibility standards are met (WCAG)
  • Add age verification if selling restricted products
  • Register business and obtain necessary licenses

19. Launch Prep

  • Place a test order
  • Test all discount codes
  • Test gift cards
  • Verify all email notifications send
  • Check all links and buttons
  • Verify inventory levels
  • Review checkout flow end-to-end
  • Test on multiple browsers
  • Test on multiple devices
  • Back up theme

20. Launch

  • Remove storefront password
  • Announce via email list
  • Announce via social media
  • Launch paid ads if applicable
  • Submit sitemap to Google
  • Share with friends and family for initial traffic

21. Post-Launch

  • Monitor live orders and traffic
  • Check conversion rate
  • Identify checkout drop-off points
  • Collect customer reviews
  • A/B test homepage
  • A/B test product pages
  • Optimize based on analytics
  • Schedule promotions and campaigns
  • Audit product listings regularly
  • Update content and blog regularly
  • Plan loyalty and retention campaigns
  • Review and respond to customer feedback
  • Monitor site speed and uptime
  • Run monthly SEO audits
  • Refresh ad creatives regularly