Hey @JeanetteQuillen , this is Alexis from Akohub. I just checked out your store, and it looks awesome. You’ve got that clean, earthy vibe down, which fits perfectly with the vegan, cruelty-free focus. I could see why people are drawn to your blog, especially those skincare fans that are all about that kind of thoughtful, ingredient-focused content. The real trick is getting those readers to make the leap from blog visitors to buyers, so here are a few ideas that might help!
One thing that can work well, especially with blog-driven traffic, is retargeting. Since your audience is already engaging with your blog, retargeting ads can be a gentle nudge for people who might be interested but aren’t quite ready to buy on the first visit. Something like Ako Retargeting could help keep your brand in their minds by showing them products they’ve browsed or content that’s related to what they’ve read. It’s less about hard selling and more about reminding them you’re there when they’re ready. That way, all the effort you’ve put into those blog articles pays off a little more.
Another idea is adding a loyalty program, especially if you’re trying to build a community around your brand. Our app, Ako Loyalty, could offer points for things beyond purchases, like signing up, sharing content, or even reading certain blog posts. The nice thing is, loyalty programs give people a reason to stick around and build that connection. When people know they’ll get rewarded, they’re more likely to keep coming back. It’s kind of like a gentle nudge without being pushy. Plus, loyalty points are great for turning occasional buyers into regulars, especially with skincare where they might need refills.
And since you mentioned most of your traffic comes from the blog, I’d definitely make the most of that by adding internal links from blog posts to related products. It’s an easy, non-intrusive way to guide people from reading to shopping. Like, if someone’s reading a post about hydration tips, link them to your hydrating creams so they can check them out if they’re interested. A subtle call-to-action at the end of each post can also help, maybe something like, “Explore our top products for hydrated skin,” so it feels more like a suggestion than a pitch.
Lastly, having customer reviews or user-generated content on your product pages can go a long way, especially for first-time visitors. Seeing that others have had a good experience with your products adds some credibility and can help hesitant buyers feel more confident about trying something new.
Overall, it sounds like you’re on the right track. Just a few tweaks to make it easier for people to go from reading to buying, and you’re set. Good luck, and would love to hear how it goes!