Store Feedback | Conversion Rate Optimization

[Hackritish]

Greetings,

I hope this message finds you in good spirits. Our team has been working diligently with the store instinctfirst.com and we have identified a major challenge affecting sales consistency. The conversion rate for the past 30 days stands at an unimpressive 0.22%.

Despite the cost per Add to Cart being ₹108.8 and the cost per Initiate Checkout at ₹185.92, the cost per Purchase is a staggering ₹4,385.56.

I would like to request your expertise in helping us improve the sales funnel and drive better results. I am eager to hear your thoughts on how we can overcome this challenge and achieve optimal performance.

I am interested in exploring ways to enhance the sales funnel and boost our results. I believe that with the right approach, we can overcome the current challenge and achieve optimal performance. I would greatly appreciate hearing your thoughts and insights on this matter.

[OneCommerce]

Hello @Hackritish ,

We are OneCommerce - an eCommerce Solution platform.

We took a look at your site and seems like you did a great job with the images, designs. To improve your sales funnel, we suggest a few things below:

1. Pagespeed performance low on mobile version:

Your site performed well on desktop version but not responsive well with mobile version, try use the theme that responsive to both desktop and mobile. Besides, you can try to optimize the image filé, optimize the code, remove unnecessary apps or code to improve the pagespeed.

2. Make your header sticky:

Make the header sticky will let your customers easily access the information that they need when they scroll up or down.

3. Highlight your CTA buttons:

Make your CTA buttons more visible to have bigger effect. You can try to change the color, make it big and bold, use the words “Add to cart” or use the hover effect.

4. Add testimonials:

Add customers reviews on your homepage to build trust to any new visitors. You can share rate star, customer’s name under the review, add the customers picture to enhance trust.

Additionally, it’s about time for Valentine’s day- a good time to run promotion campaigns and get more sales. Here are few suggestions that may work for you:

1. Gift sets: Create gift sets that are perfect for Valentine’s Day gifts, such as a combo box or customized gift box.

2. Couple’s discounts: Offer discounts on products when purchased in pairs

3. Limited-time discounts: Offer a limited-time discount, such as 20% off all products, for customers who make a purchase between a certain time period leading up to Valentine’s Day.

Hope these informations will be useful. If so, please hit the Like Button or mark it As Accepted Solution to let us know, it encourage us to dig in and provide more valuable information.

Regards,

OneCommerce team.

[Rayshuggs]

@Hackritish I’ve got some helpful suggestions that could help bring some clarity and help drive up sales in your store

1. First things first, I think you have to be 100% sure that your checkout process is in order if you haven’t already done that. You could do a test run by trying out an order yourself in the store and seeing how it goes.

2. Your accepted methods of payment for products in your store should be specified at the bottom of the homepage. Mediums such as PayPal and Payoneer should be present.

3. Adding products that go conventionally well with one another and selling them at one product price could help drive sales. For example, you could put some of the nice hoodies I saw in the store and pair them with some pants at one bundled price. The Bundler- Product Bundles App would come in very handy with this as it makes anything that has to do with bundling much easier for the benefit of all involved. https://apps.shopify.com/bundler-product-bundles Incase you want to test it.

[flareAI]

Hello @Hackritish ,

I am Gina from flareAI app, and I am here to provide assistance.

I have taken a look at your store. The design is very professional and well done.

However, I have a few suggestions for improvement.

1. Add more detailed product descriptions on product pages. The product description should provide visitors with important information about the features and benefits of the product so they are motivated to buy.

2. Adding product reviews in the product pages help build trust and loyalty, and most of the consumers will look for feedback before making a purchase decision.
3. A FAQ would be useful to provide quick information to help customers make a purchasing decision and also to reduce the time your employees need to answer simple questions.
4. Add product type and color also to the filters in collection pages to help your visitors narrow in on the specific product they’re looking for and find products they might be interested in based on certain features.
   Also, I noticed the filter and sorting are not working.

5. Showing your average rating gives your shoppers quick information to make purchase decisions. Average ratings provide you with feedback on popular and unpopular products that you can use to make changes.
6. Add sticky header
   Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
7. Add blogs
   Blogging is important for e-commerce websites, including those built on Shopify, for improving SEO, building brand awareness and driving traffic.

Gina