I sell graphic clothing. It’s a print on demand model and it’s based on the retrowave movements (there’s a lot more music than clothes) so I decided I wanted to style a brand off of that.
Let me know what I’m missing for customer trust—yes, there is a typo in the banner—if it’s really just the one low-quality product, tell me as well. But beyond that, how would I foster a better experience and get people to convert?
There is a number of topics in this community where you can get general idea of what’s missing in your store.
Attention to details is very important. This tells your visitors what kind of business they are dealing with. And whether it’s a business at all.
But you need visitors to start with – so learn about SEO, how social networking brings you visitors and – paid ads.
What is the reasoning behind dark backgrounds if you do not mind?
Thanks for those recommendations—the reason that I have the dark background is because of the inspiration in coming from: the retrowave/synthwave movements almost always have dark background and neon highlights. It’s just the way that the style is.
Hello @ErenSamers , your design is great just need a little more polishing for a better conversion rate
Do you have any specific areas that I should fix/add?
Hi @ErenSamers,
For a clothing store, I would review the store from the buyer’s point of view first.
A few areas to check:
1. Homepage clarity
Make sure visitors immediately understand the style, audience, and main collection.
2. Product pages
For apparel, product images, sizing, fabric/material details, shipping, returns, and fit information are very important.
3. Mobile experience
Most traffic will likely be mobile, so test navigation, product selection, add to cart, and checkout on a phone.
4. Store speed
Large images, apps, and scripts can slow down the experience, especially on mobile.
5. Discounts and checkout
If you use discount codes or automatic discounts, test the full flow before promoting the store.
Once the design feedback is handled, I would also run a store health check before sending more traffic.
If you share the store URL and the areas you are most concerned about, people here can give more targeted feedback.
After the visual feedback is handled, Checkpoint: Store Scanner can be useful as a final QA pass. It checks for leftover app code, slow scripts, unused metafields, large files, product content gaps, and discount issues.
A few things:
Hope it helped 
@ErenSamers .. Just consider below things
Nice product => Better website UI and UX => smooth navigation on website => Choose the right marketing plan ( PPC for quick conversation, recommend Meta and Instagram first.. )
Be patient and continue doing SEO and AI SEO for your store.. Smartly use the AI platform for marketing plan for your business..
the biggest problem with POD clothing stores is they all end up looking identical because everyone uses the same blank mockup templates. your designs are actually cool but the presentation doesn’t match the energy of the brand. a streetwear brand selling retrowave graphics needs to look like a streetwear brand, not a print-on-demand catalog. even a few on-model lifestyle shots showing someone actually wearing the hoodies would make a huge difference.
we ran into this same problem and ended up building a tool called prodofoto that generates on-model shots from a basic product image, so you don’t need to book a photographer every time you drop a new design. but even without that, getting a friend to throw on a hoodie and take some phone photos in decent lighting would already set you apart from 90% of other POD stores.
Hi @ErenSamers
I had a look at your store, and honestly, the main issue isn’t the product. It’s how it’s presented.
The design itself is solid, and the retro/synthwave vibe is interesting. I also noticed you do have an on-model image, which is a good step, but right now it doesn’t feel prominent enough to build strong trust. Making that more central (or adding a couple more lifestyle shots) would help a lot.
The hero section is quite generic, so it doesn’t immediately tell visitors what makes your brand or hoodie different.
On the product page, you do have useful details (materials, features, size guide), but they’re not very easy to scan near the buying section. Bringing key highlights and trust signals (like shipping/returns) closer to the “Add to cart” area would reduce hesitation.
Overall, you’re on the right track, just need to improve clarity, presentation, and how you surface the important information.
Analyzed ALTEX Apparel on both mobile and desktop. A few things stood out:
The thing I would prioritize first: the homepage hero feels like a static promo poster instead of a shopping entry point. On desktop, the black graphic has two repeated model photos, a big “PICK A STYLE THAT SUITS YOU” headline, a printed “SHOP NOW” block, and then another pink Shop Now button below it. On mobile, that same graphic shrinks down so the product and message are harder to read. This kind of friction typically costs meaningfully on add-to-cart rate for apparel stores. Everything else below is secondary to fixing that.
First Impression: Your first screen has a strong visual style, with the dark purple background and neon ALTEX logo, but the message is scattered. The free shipping bar is very loud, while the actual product promise sits lower down in small centered text. I would replace the poster-style hero with one clean lifestyle image of the hoodie, one short headline, and one real button under it. Worth fixing.
Product Presentation: On the product page, the hoodie images are useful because shoppers can see the front, back, and a worn shot. The issue is that the long description reads like filler in places, especially the “Glad you are checking out” opening and the bullet about designers being proud. I would move fabric, fit, and print details higher, then cut the extra brand talk. The size tables are helpful, but they sit far down the page after a dense text block.
Conversion Flow: The product page has Add to cart and Shop Pay buttons in a good spot near the price and size selector. The quantity label appears, but the quantity control itself is not obvious in the screenshot, so that area feels a little unfinished. Easy fix though.
Trust Signals: The footer has policy links and payment icons, which helps, but there is not much trust content near the buying decision. Add a short shipping line, returns line, and production or fulfillment note close to the Add to cart button. For a newer apparel brand, that reassurance matters because the shopper has no past experience with the store. Same on the cart page if you can add it there.
One small thing worth doing today: rewrite “We are a cutting-edge streetwear brand inspired by the 80’s. Incredible stuff!” into a more specific line about the hoodie style and who it is for.
Hope it was useful.
Hi, @ErenSamers
Looking through the site, it feels less like a product-quality issue and more like a combination of trust signals, homepage structure, and mobile loading affecting the overall buying confidence.
Here’s what I’d focus on to improve conversions:
1.Trust is the biggest missing piece
Add a short trust strip near the top (Shipping time , Returns , Secure checkout)
Add 1–2 lines under hero explaining what Altex Apparel is in simple terms
Make delivery expectation visible on product pages near “Add to cart”
2.Homepage is slightly too “catalog-heavy” upfront
Lead with a clear brand statement (retrowave + music-inspired apparel angle)
Push “Best Sellers” or “Featured Drops” above full product grid
Reduce visual competition in the first screen
Goal: users should understand your brand in 3–5 seconds, not browse to figure it out.
From your PageSpeed report, mobile performance isn’t catastrophic, but it’s enough to affect first impression confidence.
The site itself isn’t extremely slow, but on mobile the first impression feels a bit heavy before everything fully loads.
In apparel stores, even small delays can make a store feel a little less polished.
You’re not far off at all. A few improvements around clarity, trust, and mobile experience would probably make a bigger difference than changing products.
For the PageSpeed issues, especially around image loading and unused scripts, tools like Website Speedy can help improve performance on Shopify stores. It’s optional to use.
Disclaimer: I’m affiliated with Website Speedy.
Hey Eren!
Overall, your store looks pretty decent! I know that the colouring of the store is part of your brand, but I am a huge believer that the use of colours can make a huge difference.
1. Trust icons. I do not believe there are enough trust icons for people on the landing page. If you have any references or something to add to the page, customer reviews, or such, I believe that your customers would be more welcome to make the conversion. I would also add the location you are shipping the products from more clearly on the footer.
2. Product page. Your AI-generated pictures are good-looking, but I believe that if you could add authentic pictures, they would add to the value. Also, your add to cart button is not as clearly visible as it could be. Maybe add some trust icons like payment options, also below or on top of the add to cart button.
3. Catalogue page. There is only one product on your catalogue page, but I would build the catalogue from the very start. Some text on the catalogue page, sorting options, and more product catalogue!
Hope it was useful, they are just my thoughts!
Hi @ErenSamers, congrats on your new Shopify store! I checked the URL, and it looks like you just launched with one product as a placeholder. Everything looks good, and you’re ready to grow.
Here are a few suggestions:
Hope this helps 
Hi @ErenSamers
This is Vineet from Idenixweb, a Shopify development agency.
Your homepage needs a lot of work to be done. For example, the text ‘Homepage’ is still visible lol.
Do the basic right. Get a good Shopify theme for clothing stores. Use AI to produce product images with models wearing your clothes. I have worked with clients who have used this technique. Use social media to promote your products. If you are from the US, especially X is good. Use ChatGPT and Sidekick to create SEO focused product descriptions.
Also, I can suggest using upsell apps like iCart Cart Drawer Cart Upsell to create bundles for your clothing store, like ‘Complete Your Style’ bundle.
Hopefully, you will comment on this thread with the new website 
Hey @ErenSamers
For a brand built around retrowave, a specific aesthetic with a dedicated, passionate audience the store needs to match the vibe, not just display the products.
Here are my honest observation shared below:
The visual atmosphere has to feel retrowave: Dark background, neon accent colors, maybe a subtle grid or scanline texture somewhere. People from that community will feel the disconnect immediately if the store looks like a default Shopify theme with your designs dropped in. The aesthetic IS the trust signal here.
For homepage structure, Section Store or Section Kit lets you add custom sections a full-width aesthetic banner, a music-meets-fashion brand block, curated collection strips that give the page a real landing page feel without custom development.
