Hi @lovegifts , congrats on launching the new store!
I’m Tracy from BON Loyalty, the top-rated Shopify loyalty app.
First off, I have to say, you’ve got some really unique gift ideas here! It’s clear you’ve put thought into offering products that stand out. With a little fine-tuning, I think your store has the potential to connect with the right shoppers and turn visitors into loyal customers. Here are a few suggestions from a product executive perspective to help you along the way:
1. Feedback for your homepage
Firstly, you should make it crystal clear who your gifts are perfect for and why customers should choose them. Mention key gifting occasions (birthdays, anniversaries, etc.) and highlight who each product would suit best – this makes it easier for shoppers to picture the perfect gift and feel more confident about buying.
Secondly, the product images are nice, but they look a bit dated, almost like they were taken in 2012-2014. Since your products could fit on places like Amazon or AliExpress, you’ll want to make them look even more appealing with fresh, high-quality visuals that build trust. Also, think about what sets your store apart and highlight that – why should customers choose you instead of a larger marketplace, like Amazon or AliExpress, which offer extensive options, fast shipping, and built-in trust?
Thirdly, try not to repeat content unless it really adds value. In your homepage, the section below is repeated twice without adding any value information for your customers.
One minor thing is that saying “fast shipping” but taking 5+ days could leave the wrong impression. Instead, “free shipping” feels more realistic and still adds value without overselling.
2. Feedback for your collection page & product page
On the collection page, you can make browsing easier by shrinking the product blocks so more items fit on the screen. Adding an “add to cart” button right below each product will make it quicker for customers to shop without needing to click through multiple steps. You can take a look at the attached image for reference.
Another thing I believe you can improve is to display all products directly on the collection page instead of making visitors click several times to reach the details. A smoother browsing experience will help customers find what they want faster, making them more likely to buy.
With these small improvements, your store will feel much more user-friendly and engaging. You’ve got a great foundation with some really cool products – now it’s just about polishing it up a bit to help customers fall in love with what you’re offering. Keep up the good work, and I’m excited to see where your store goes!
If you find these suggestions helpful for you, please let me know by giving BON Loyalty a ‘LIKE’ or marking it as a ‘SOLUTION’. 
Best,
Tracy from the BON Loyalty team