Store Feedback + Google Merchant Center Help Needed

[SewChic4U]

Hi! I’m reaching out to get some feedback on my store and also some guidance with Google Merchant Center. My store website is - SewChic4U.com

Store Feedback:

I’ve recently launched my store, and while I’ve put a lot of effort into the design and product listings, I would love to hear your thoughts on how I can improve things like:

• User experience: Is the site navigation and product categories easy to use?
• Conversion rate optimization: Any tips on increasing conversions and reducing bounce rates?
• Overall design: How does the look and feel of my store align with my target market?
• Increase Sales: How can I increase sales?

Google Merchant Center Help:

I’m also having some trouble with the Google Merchant Center and syncing my product feed. Specifically:

• How do I ensure my product feed is optimized for Google Shopping?
• Why when I search my products or store on Google it does not show up?
• Why does it say I am missing inventory data for some of my products? I sell handmade items and it says I am missing a barcode. How do I fix this if I am selling handmade products?
• What are the best practices for making sure my products are properly shown in search results?

If anyone has experience with these areas or can point me in the right direction, I’d really appreciate your help!

Thanks in advance for any advice or feedback you can provide!

[EmmanuelFlossie]

For my clients I use https://apps.shopify.com/multiple-google-shopping-feeds to optimize data feeds.

If you don’t see your own products, that means two things, that you need to improve the quality of your data feed, and bid higher in google ads.

Can you share a screenshot of the missing inventory data, as I think you meant something else.

By improving the quality of the data feed and increasing your bids, you will get more performance.

[MooseDesk]

Hi @SewChic4U ,

Thanks for reaching out to the community. We are MooseDesk, a comprehensive Live Chat, FAQ & Helpdesk App designed to elevate your customer support experience.

Congrats on your store! Your store looks stunning. I can tell you have put a lot of effort into building this. However, I have some comments to make the good get even better. Here are some of my recommendations for better customer experience, please kindly check.

1. Revamp the Hero Section

The current hero banner lacks clarity in demonstrating what you are selling and the unique selling points of your products. Consider adding a compelling description that highlights your brand’s value proposition, encouraging visitors to explore your offerings further.

You can follow this example:

2. Improve Font Color for Readability

The current font color does not stand out against the bright color gradient background, making it difficult to read. I suggest using lighter and bolder font colors to enhance text visibility.

3. Adjust the Background Color

The pink-white gradient background appears too bright, which can strain users’ eyes. Switching to a more neutral background color, like light gray or soft beige, can make the website more comfortable to view.

4. Introduce a Product Collection Section

Adding a section to showcase your product collections can give users a quick overview of what your store offers. This will help guide them to explore specific categories that interest them.

Here is the example:

5. Add an “About Us” Section on the Homepage

Including a brief “About Us” section can help build an emotional connection with customers. This can foster trust and encourage purchases. Adding a CTA button linked to a detailed About Us page can also increase engagement time on your site.

6. Incorporate a Reviews/Testimonials Section

Showcasing positive customer reviews can significantly boost trust among potential buyers. Adding this section will highlight your store’s credibility and encourage more customers to buy from you.

7. Optimize Product Images on the Product Page

Consider placing your product images in a slider format. This way, customers won’t need to scroll excessively to view all images, leading to a cleaner and more user-friendly product page.

8. Enhance Product Descriptions

Providing detailed descriptions for each product is crucial. Consider including general descriptions, sizing information (with a size chart for easy reference), and detailed material and style descriptions. This additional information can help customers make informed purchase decisions.

9. Revamp the Footer

Consider redesigning the footer to include navigation links and your store’s contact information. This will help users find essential pages and reassure them that your store is legitimate.

10. Add Essential Pages and Features

Adding a FAQ page, a “Contact Us” page, and a communication widget (like live chat or order tracking) can greatly improve customer support and user experience.

I suggest exploring MooseDesk, a FREE LiveChat, FAQ & Helpdesk App that can help your support experience easier, better, faster!

With MooseDesk’s Omnichannel Support, you can engage with customers through live chat, manage inquiries with a robust ticket system, and provide quick responses via a WhatsApp button.

Or you can let customers resolve questions faster with in-built FAQ, Order tracking module, and more.

With FAQ builder, here are some of our templates:

FAQ page:

Contact us page:

As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a ‘LIKE’. If your question is answered please mark this as 'SOLUTION’.

Thank you for reading. Wish you nice day ahead

MooseDesk - All-in-one Shopify FAQ & Helpdesk App

[SewChic4U]

I’ve attached a screenshot. When I go to YouTube and Google on Shopify, this is what shows up. Also in the Google Merchant Center, it says I’m missing information and is preventing my products from being displayed.

[EmmanuelFlossie]

To fix the missing barcode, and assuming you have added the barcodes where possible, you can follow the below video to resolve the issue.

Fix Limited Performance Due To Missing Value [GTIN], [Brand], [MPN] Google Merchant Center Next

[Akohub]

Hi there @SewChic4U , this is Alexis from Akohub.I think that your store looks stylish and has a lot of personality! Here are some suggestions to enhance the user experience, boost conversion rates, and address your Google Merchant Center concerns:

Your site is easy to navigate with clear links to “Home,” “Catalog,” “Contact,” and “About SewChic4U.” Since your store has a specific theme (handmade chic apparel), consider adding more detailed categories within your “Catalog” page, like “Tops,” “Hoodies,” “Accessories,” etc. This makes it easier for shoppers to browse based on what they’re looking for. However, each product page should include detailed descriptions about materials, sizing, and care instructions. For handmade items, customers often want to know about the process or unique qualities of the products. This could also increase perceived value.

To optimize your conversion rate, there should be a visual hierarchy. For exmaple, the “Browse our latest products” banner is visually bold, but it could be more impactful with a sharper, high-quality image showcasing your top products. A rotating banner that highlights product benefits, new arrivals, or limited editions could encourage more engagement. Make sure CTAs like “Shop Now” are prominent and stand out. Consider a slightly contrasting color to make the buttons pop. You might also want to experiment with phrasing CTAs based on urgency, like “Limited Stock – Shop Now!”

Additionally, we highly recommend you to add a dedicated review section on each product page (not just on the homepage) can build credibility and reassure new customers. Reviews specific to each product are powerful for conversions, especially for handmade items. A loyalty program could encourage repeat purchases, especially if you’re focusing on a niche audience. You could reward points for purchases, referrals, and social media engagement. Customers could redeem points for discounts or exclusive products, turning one-time buyers into loyal fans. Our app, Ako Loyalty, can help you to boost repeat purchases and conversion rates. You can learn more about how our client, Smoosy, increased their revenue by 52% with our app!

In terms of your design, the pink and black theme is bold and aligns with a fun, chic brand. To enhance readability and focus, ensure the contrast is strong, especially in CTA areas. You may also consider using a neutral background on some sections to balance the vibrant colors. Ensure that images and text scale well on mobile devices, as many shoppers will be browsing on their phones. Test the site on various screen sizes to make sure the user experience is consistent. If conversion rate is your concern, you can use retargeting ads to bring back visitors who explored your products but didn’t make a purchase. With tools like AkoRetargeting, you can create ads that specifically target these potential customers and remind them of items they viewed or offer a discount on their return visit.

For Google Merchant, ensure that your product titles and descriptions are keyword-rich and descriptive. Google relies on titles and descriptions to understand what each product is, so consider adding keywords that shoppers would search for, like “Handmade Leopard Print Hoodie” or “Chic Knitted Bag.” Use high-quality images that meet Google’s standards for Shopping ads. Each product image should clearly show the item without excessive text or logos. If your products aren’t showing up, it could be due to disapproved items or policy issues. Check your Merchant Center diagnostics to see if there are any errors or warnings. Missing identifiers like GTIN (Global Trade Item Number) or MPN (Manufacturer Part Number) are common issues. Since you’re selling handmade products, you may not have barcodes or GTINs, which Google typically requires. You can mark these products as “custom” to bypass the GTIN/MPN requirement. To do this, go to your product feed settings and set the identifier_exists attribute to “false” for these items. This should help Google recognize that your products don’t need standard identifiers.

If Google reports missing inventory data, make sure your product feed includes accurate availability information (in stock, out of stock, etc.). Regularly updating this data can help avoid errors and ensure products display correctly in search results. To ensure your feed is always up to date, consider using Shopify’s Google Channel app to sync inventory and product details with Google Merchant Center automatically.

To increase your visibility, you can also add structured data (schema markup) to your site for products and reviews. This helps Google understand your content and display rich snippets in search results, which can improve visibility. If you also sell locally, consider setting up a Google My Business listing to boost your store’s local search visibility. This way, customers nearby can easily find your store.

I hope these tips help! Your store has a unique and stylish vibe, and with some fine-tuning, I’m sure it will attract more shoppers and conversions. Let us know if you have more questions, It’s tricky, but worth it!