Store Feedback Please!

Topic summary

A new e-commerce website for adventure dog gear (felldog.com) launched over the weekend and is seeking design and functionality feedback.

Key Issues Identified:

  • Missing contact form: The Contact Us page lacks a submission form, making it harder for customers to reach out directly
  • Hero banner sizing: The main product image is oversized, requiring users to scroll to see the full harness on the dog
  • Text readability: Low contrast between description text and background image makes content difficult to read; suggestion to add blur or gradient overlay
  • CTA button visibility: Call-to-action buttons blend in too much; recommendations include using contrasting colors and adding urgency language like “Shop Limited Stock”
  • Letter spacing: Text spacing is too wide, slowing reading speed

Positive Feedback:

  • Clean, outdoor-inspired design suits the niche well
  • Intuitive navigation and UI/UX
  • High-quality product images
  • Solid product descriptions with key details

Suggestions for Enhancement:

  • Add more product image angles and lifestyle shots
  • Include zoom feature for product photos
  • Emphasize benefits in descriptions (e.g., comfort on trails)
  • Consider hero video showing dogs in action with the gear

The store owner is actively engaging with feedback and implementing suggestions. Discussion remains open for additional input.

Summarized with AI on October 31. AI used: claude-sonnet-4-5-20250929.

Hi,

I just launched my website this weekend and would be super grateful for some store feedback. Anything not working, should be improved etc www.felldog.com

Thank you in advance! :smiley:

1 Like

**Hello @Caz1 **

Congratulations on launching your website!

I had a look at www.felldog.com, and it’s looking great so far. However, I did notice that the Contact Us page is missing a form.

Adding a contact form can make it easier for customers to reach out to you directly, improving their overall experience.

1 Like

HEY @Caz1 nice you done a greate work
if you like it my review then don’t forget to like and mark it solution

Hi @Caz1

I really like your store and it’s off to a great start with its clean, outdoor-inspired design, perfect for your adventure dog gear niche! The UI/UX feels intuitive with a solid navigation menu, though the homepage could benefit from a stronger hero image or video to instantly grab attention; maybe showcase a dog in action with your gear. Product images are high-quality and well-styled, but adding a few more angles or lifestyle shots could boost buyer confidence, consider a zoom feature too. Product descriptions are solid with key details, but adding a bit more about benefits (e.g., how the gear enhances a dog’s comfort on trails) could seal the deal. Your CTA buttons (like “Shop Now”) are clear, but making them pop with a contrasting color and adding a sense of urgency (e.g., “Shop Limited Stock”) might drive more clicks

2 Likes

Thank you this is all really valuable feedback!

1 Like

Great spot - Thank you so much for bring this to my attention. Much appreciated

Hi @Caz1 ! I’m Tracy from BON Loyalty, the essential Shopify loyalty program app.

I took my time exploring your website, and I absolutely loved it! It’s clear you’ve put a lot of thought and effort into creating a clean, minimal, and easy-to-navigate experience. That said, I noticed a few small areas where some tweaks could make it even better. I hope these suggestions help! :blush:

1. Hero Banner Image Size
Your product image is stunning, and it really showcases what you’re offering. However, the banner feels a bit oversized. When I first landed on the site, I had to scroll down a little to see how the harness looks on the dog.
Suggestion: Resizing the hero banner to fit the screen on the first view could give visitors an immediate, full look at the product.

2. Low-Contrast Text on the Hero Banner
I found it a little tricky to read the description text over the image.
Suggestion: Adding a slight blur or gradient to the left side of the image could make the text easier to read while keeping the image looking great.

3. Button Visibility
The call-to-action button blends in a bit with the rest of the page, which might make it harder for visitors to notice when they’re ready to shop.
Suggestion: Making the button more eye-catching—through color, size, or a subtle shadow—could improve the user experience and encourage more clicks.

4. Text Letter Spacing
The letter spacing feels a bit wide, which can slow down reading and make it feel less natural.
Suggestion: Reducing the spacing slightly could make the text easier and quicker to read.

I hope these tips are helpful in making your already awesome website even better! You’ve done such a great job, keep up the amazing work!

Cheers,

Tracy

1 Like

Hi Tracy,

Thank you for taking the time to look through my website. Your feedback is
brilliant and very very helpful. THANKS AGAIN

1 Like

You’re most welcome. I’ll be more than happy if you can give my answer a LIKE or mark it as a solution. Thank you :blush: