We launched EmersonbyAvery.com in April of 2025. It is a store that features the art of a seven-year-old artist on note cards, apparel, and accessories. I would love to get some constructive feedback from this community, such as first impression, the ease of navigation, thoughts on the products, and any other suggestions you may have that would make our brand better in the years to come. Your feedback is greatly appreciated. So far, we have received sales from family and friends, as well as a few from unknown customers. Thank you.
The store looks pretty aesthetic, the color scheme is pleasing to the eyes so that’s a good point. Regarding the store design especially on the homepage, it’s quite simple just like every other store built on Shopify. Home page can be improved by adding some nice looking sections to represent the art even much better way.
Regarding the product page, pretty simple, nothing which makes the customer get interested more in the product itself but again great color scheme. I suggest add some more blocks and sections for the product page to make the product stand out much better. Also, No need to add a spam of sections because that can also confuse the customer.
CONCLUSION: The overall store is designed good but pretty simple just like every other store so try to make some adjustments in it which makes your product stand out much better. If you require any help in improving your store then feel free to Connect with me. Also, those artworks are indeed amazing!
First, congratulation on launching a store. It is not easy task. My first impression is good, great images, clean look, nice main color. And even it is Dawn it looks good.
But you give more content/text in “It is a store that features the art of a seven-year-old artist on note cards, apparel, and accessories.” then it is on homepage. “Tiny Artist. Big Imagination.” I would have no idea it is a seven-year-old. You should at least make a image/text section on homepage with image and some text from “About Us” page. On product page you have again little content. Description is a bit short. There is “Shipping calculated at checkout.” but you have FRee shipping, right? That outline button is one of the things I do not like in Dawn theme. It is barely visible, and not to noticeable on page but it should be first thing customer notice. Try some different, accent color. It could use maybe a icon grid section, for customer reassurance. Then reviews too, for start ask family and friends. Maybe also small section or block after add to cart” Artist comment” .You could also try to bundle some products with small discount. On checkout you have different logo and at different place then rest of the site. Looks off to me.
But like I said nice website, should stay clean but it needs a bit more text. You should check here in community some topics for search “No sales” as there are a lot of good advises and ideas, that you can do and improve your store.
Hi @EmersonbyAvery ,
Your store looks great—very user-friendly, with a nice color combination, fully responsive design, and good speed. Overall, it gives a professional impression similar to other top-quality stores.
After checking your store, I have some suggestions that may help:
Add clear sections like Best Sellers and New Arrivals for better browsing.
Add a call to action to your hero banner.
Adding product reviews is essential — they build trust, boost conversions, and help new visitors feel confident in their purchasing decisions. Our Ryviu app makes it easy to collect and display reviews on your product pages.
You can add ‘Buy more, save more’ option that can help increase the average order value (AOV).
There is a newsletter sign-up, but it doesn’t explain the benefit of subscribing. You can add a line like: “Join our list for early access to new designs + 10% off your first order.”
hi. i went through your store, and i liked its design. although there is definitely some scope for improvement, and here’s what i think:
if possible, try going with a better font for your brand name at the top of the home page. while i understand the core theme of your brand, i had difficulties reading it. maybe some other calligraphic font can help.
when i was scrolling through your home page, i had expectations of seeing more content after the “featured collections” section. for example, some reviews (if available), faqs (that answer common questions about your business) or even a small business story could have helped. as of now, i felt the store is still under development. as i shared, try and see what other trust signals, and helpful content you can add.
coming to your product page, you can add more information. for example i felt there’s room for adding the key highlights of your product via bullets. apart from that, some other pictures of the product, along with infographics that also involve storytelling, could help. this will improve the overall experience and give customers more confidence in their purchase.
also, as others also mentioned, do focus on getting the first reviews of your products. they will play a huge role in building trust with visitors who check your site and products.
that’s all. i would say your store’s design looks promising, but it can improve. as a best practice, do check shopify’s blogs on best stores and product page designs. through those guides, you can get a lot of insights.
Congratulations of your store launching here at first, and I admire your attitude of getting more feedback in this community to make the website become better. I have spent some time viewing your store and indeed noticed some spaces you can do better after further optimizing. Let’s take a look here in detail.
You can consider adding some trust badges under Buy button on product page, it will not slow down your page speed and meanwhile, it can build up higher trust and make customers stay longer on your web pages.
Some images on product pages are insufficient and contain blanks. It is better not leave too many empty spaces or blanks, especially on product page, as it will make customers feel like your web page is not done yet. If you do have very few images to display or provide, you can reschedule the structure of images or use patterns like slider card, so that customers can see images on their own.
There is no favicon on your store. It refers to one of contents on a store which is beneficial for SEO performance. If you have any plans to do store SEO, please make sure it is added and displayed properly, as it is also helpful for your store brand awareness on customer end. I also make a test by checking on Google and it is not showing in search results as well, so please add it correctly from Shopify customize page.
Honestly to say, your store is the most comfortable and fastest one I have checked in the past few months. It will be better if you can keep optimizing page structures and contents, as well as SEO aspect. You can also seek further help from SEOAnt to learn more skills of SEO and we are very professional in this area. Hope can see your store achieve better result in the future. Give you five!
Thank you so much for your insight! I greatly appreciate the time you took to give me feedback on the site. I will take in consideration what you said and contact you if I need any help. Thank you for the compliment on the artwork!
Thank you so much for your insight! I greatly appreciate the time you took to give me feedback on the site. I will take in consideration what you said and contact you if I need any help.
Hello @EmersonbyAvery To start with, I’m genuinely in love with the concept of the entire art and the store, I think you should include more of it in the homepage using an About Us section and maybe some FAQs. It would make more customers visiting for the first time simply fall in love. You also mentioned that the store has already started making some sales, I think it would be great in that case to include some well written reviews from some of the buyers to help influence even more people to buy.
Your store looks simple and easy to navigate, by the way. However, there are some things that I would like to recommend:
1/ Banner:
I found there is a Free Shipping banner here: Screenshot by Lightshot - I think it would be great if you could highlight the banner with animation, or change the banner color to make it more attractive, since it is important information.
2/ Review section:
There are some reviews; however, they do not include the image of the product. You can consider using any email marketing app to send customers an email to ask for a review image. If they approve, the discount code will be granted, for example.
3/ Favicon icon:
Your store is missing a favicon icon here: Screenshot by Lightshot - it will support SEO (Search Engine Optimization) friendly. You should have one.
Most of the products you’re selling are not high in value. You might consider using a Bundle app to encourage customers to purchase multiple items at once and offer them a discount for buying more. Currently, we provide two related apps that can meet this need: AOVai Free Gift and AOVai Bundle (both can be easily found on the Shopify App Store).
Some additional details about these two apps:
AOVai Free Gift: Boosts sales by offering free gifts, BOGO, and Buy X Get Y promotions based on spend or collection rules.
AOVai Bundle: Helps increase conversions with flexible bundles, volume discounts, and AI-powered “Frequently Bought Together” offers.
We also support via live chat 24/7 if you need any further assistance. Looking forward to hearing from you soon <3
