I just wanted to take a moment to thank everyone who answered my questions over the past few weeks. Your help made a real difference — my store lelongdelajambe.fr is now live!
It’s a store specializing in vintage hosiery and stockings, serving a European audience, available in French and English.
Now that the store is open, I’d love to get your feedback: design, navigation, mobile experience, trust signals, conversion… anything goes!
Thanks in advance for your suggestions.
Hervé from Paris
That looks like a solid base but for me, there are a lot more work.
First the menu, you have Home link that is redundant, as most of people do not to click on logo. And you have room to put all 3 collections from submenu to main level, better visibility.
I did not like mixed French/English you should be able to translate that without issues.
Think homepage could use more sections, more focus on Ebay reviews, sales, experience. You are missing an About US page but also part of that can go to homepage. Do add footer links.
Collection pages need description but you can also add a few more sections, for customer resurgence, FAQ.
Product page needs more work, first translation. Description, variants and labels are still in French. You should add more sections and blocks. For example block with numbers from Ebay: sales, rating, subscriptions. Then some featured review, info accordion blocks, customer reassurance icons. After add to cart, plan to upsell or offer some bundles.
Do spend some time in Store Feedback there are a lot of good tips and ideas you might want to try.
And do not say “secondary store” that sounds like less important, lower value.
Very interesting, not sure my audience knows the logo is a link, so I stay with Accueil/Home, I’m thinking of your suggestion for the collection menu. I change for partner site, you’re right.
Hervé, keeping Home is reasonable if your audience may not treat the logo as navigation. Since you have already changed “secondary site” to “partner site,” I would make the next test very narrow: move the “100% positive / 6,036 eBay reviews” proof directly below the hero, then make the first product row show one example from Bas, Stay-ups and Tights instead of several very similar listings. That lets visitors see your strongest trust evidence before choosing between similar products.
I would compare product-page clicks per 100 sessions before and after. One question: do you want Shopify to close the sale itself, or mainly send shoppers to the full eBay inventory? That should decide whether the primary CTA is “Shop here” or “View the full eBay stock.”
Both — why else would I have built a full Shopify store? Shopify is a real sales channel, not just a showcase. It also reaches customers who still associate eBay with auctions and would never think of shopping for hosiery there. For them, a dedicated store feels more legitimate and trustworthy.
Thank you for your time and thoughtful advice — it’s genuinely appreciated.
On the eBay trust proof placement: I’d rather keep it where it is, close to the eBay stock text and link. Putting it in the hero would send a mixed message — visitors would land on my Shopify store and immediately be pointed elsewhere. It works better as reassurance once they’ve already decided to stay.
On the one-product-per-category idea: I already have three buttons in a multimedia block linking directly to each collection (Stockings, Stay-ups, Tights), so the navigation is already there visually. The first product row is more of an editorial selection that I’ll rotate manually — current favourites rather than a category overview.
On the main menu: keeping “Bas & Collants/Hosiery” as a dropdown makes sense precisely because it mirrors those three collection buttons. Removing it would actually create inconsistency.
Thanks again — some of your points have already led to small but real improvements today!
Really nice niche and I think the vintage collection is the strongest part of the store.
A few things I’d probably work on:
The 15,000+ vintage pairs in original sealed packaging is a really strong selling point, but I almost missed it. I’d bring that much higher on the homepage.
I’d also put more focus on trust. With products in the €45–60 range, I think reviews, authenticity/condition info and some trust badges around payment, shipping and returns would make a big difference.
I’d also make the different product types a bit more visual, so it’s immediately clear what’s stockings, stay-ups and tights.
We work with Shopify stores, so we tend to look at these things quite a lot. Overall though, I really like the concept and the product selection. I think with a bit more trust-building and a stronger first impression, the store could be much more convincing.
Thank you for the kind words and the thoughtful feedback — really appreciated!
On the trust side, you’re right. I’ll add a clear mention of authenticity (all products are genuine, new and in original vintage packaging) on the homepage. It will sit naturally in the section that already points to the full eBay inventory, so it reinforces both the Shopify selection and the wider stock.
The 15,000+ figure stays where it belongs — next to the eBay link — since it describes that inventory, not the curated Shopify selection. Mixing the two would be misleading.
Laza_Binaery’s point about the French and English mix is worth pulling on, because it shows up in a place the thread hasn’t looked. Your product title tags stop at 70 characters. On 16 of your 20 products that means the title is cut short, and on 15 of those the English half is what gets lost. The Gerbe Carnation page’s title tag reads “Bas couture GERBE CARNATION 15 deniers 8 coloris 3 tailles. Vintage Fu” and stops there. “Vintage Fully Fashioned Stockings” is exactly what an English speaking buyer types, it’s already in your product title, and it never makes it into the tag. The four Collant pages that survive intact are just the ones short enough to fit, so moving the English words earlier would fix the rest.
Second thing, your homepage title tag is only “lelongdelajambe”, while the meta description beside it already says “Anciens bas nylon, bas jarretières et collants de luxe. Vintage high-end stockings, stay-ups and tights.” The words exist, they’re just in the line nobody clicks. Your four collection pages already do it properly, so this one’s finishing rather than starting.
Thank you for the detailed technical feedback — really appreciated. You spotted things that matter: the title tag truncation, the English half getting lost on most product pages, and the homepage SEO gap. I’ve already updated the homepage title and I’ll be working through the product titles to move the English keywords earlier. Genuinely useful, thank you.
Hi @lelongdelajambe Welcome To Shopify Community So Congrats on the launch, that’s a great milestone. A few general things worth double-checking now that you’re live, since these tend to matter most for conversion on a niche/specialty store like this: Trust signals matter a lot here given the product category — make sure size guides, material details (denier, composition), and return/exchange policy are easy to find, ideally linked right from the product page, not buried in a footer page. For a bilingual FR/EN store, double check that the language switch is obvious and that pricing/currency updates properly for each audience, especially if you’re targeting different European countries. On mobile, since a lot of traffic for fashion/apparel comes from mobile browsing, it’s worth testing that product images zoom cleanly and that the checkout flow doesn’t require too many taps. Since it’s a niche product with sizing that can be tricky (deniers, fit across body types), customer photos or a detailed size chart tend to boost conversion a lot in this space specifically. Wishing you good luck with the launch — will check out the site!
Thank you for the warm welcome and the thoughtful checklist!
Size guides are already embedded in each product description, the FR/EN switch is in place with EUR pricing, and return/exchange policy is covered — French consumer law (Article L221-28 du Code de la consommation) actually allows us to refuse returns on sealed goods once opened, given the hygiene nature of the products, which is clearly stated in our policy.
Mobile testing is on the list, and customer photos will come naturally once the first reviews arrive via Judge.me.
Congrats on launching! Given how many eBay reviews you have, I’d put a handful of real feedback quotes on the site as testimonials, with the reviewer’s wording, not just the aggregate 100% figure.
Nobody reads a percentage the way they read another buyer saying the stockings arrived exactly as described. And every eBay parcel you ship is an opportunity, so a small card in the box pointing to lelongdelajambe.fr with a code gets you buyers who already trust you and can leave a Judge.me review immediately.
That’s how you can get your first twenty reviews in weeks instead of a year.
Thank you for this — really sharp advice. Using real eBay buyer quotes as testimonials rather than just the aggregate percentage makes total sense, and I’m thinking about how to integrate that. On the card idea, I’m a zero-paper operation so that won’t work for me, but the underlying logic is solid. Really appreciate you taking the time!
The store looks clean and the vintage hosiery niche is really well presented. One thing you can focus on is adding more trust signals, especially customer reviews or testimonials, since the store is new.
Also, make sure the mobile shopping experience is as smooth as possible.
Hervé, I tested the English product path rather than only the homepage. On the GERBE Carnation 15D product, switching to EN correctly changes the page chrome and Add to cart button, but the decision fields stay in French: “Taille,” “Couleur dominante,” and the selected colour “Estérel.” That is a reproducible translation gap exactly where an English-speaking buyer has to choose a variant.
I’d fix those option names and values in Translate & Adapt, then sample one product from each of the three collections in a clean mobile session. Acceptance check: product title, option labels and values, shipping line, review UI, cart line item, and checkout handoff all remain in one language. Measure variant selection to add-to-cart by locale after the change so you can tell whether it helps.
If you want a second pair of eyes, reply here and I can outline a fixed-scope bilingual storefront QA pass before any store access or payment.
Thank you for your time !
after testing further, I went a different route: instead of translating via Translate & Adapt for each language (DE, IT, NO, EN…), I renamed the options directly to bilingual labels — “Taille/Size” and “Couleur/Colour” — since my product descriptions are already written in FR/EN. This way all visitors regardless of language see the same consistent bilingual label, with no per-language maintenance.
I’m keeping the colour values in French (Estérel, Marine, Paprika…) as these are the official colour names from the brand’s own colour chart — they’re not translations, they’re proper names.
