STORE NOT CONVERTING

Store Feedback
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Topic summary

New Shopify store reports ~400 visits with zero purchases; owner seeks whether time or changes are needed.

Key recommendations to improve conversion:

  • Hero/landing: Replace low‑resolution hero image; keep banner within one scroll; add stronger calls‑to‑action and highlight offers; make the menu bar visible (not hidden); ensure collection links behave consistently.
  • Product pages: Add a ring sizing guide/size chart; show total review counts alongside stars; include more images (in-scale, feature callouts, multiple angles); avoid heavy video banners; add model photos; display estimated delivery near Add to Cart.
  • Product listing pages: Use smaller, category‑relevant banners; avoid GIFs/videos to protect load speed; add filters to narrow choices.
  • Site trust/content: Add a footer with contact info, social links, return policy, etc.
  • Performance: Mobile performance score cited as ~4x vs a 6x benchmark; improve with a lighter theme, pruning/optimizing apps, minimizing third‑party code, and compressing images; consider professional help and Shopify’s performance guidelines.
  • Search: Enrich with larger thumbnails, price/discount display, and price/collection search options.

Notes: Screenshots are included for illustration. Status: No changes or outcomes reported yet; discussion remains open.

Summarized with AI on December 19. AI used: gpt-5.
2

Hi @Gentlemensvalor ,

Thanks for reaching out to the community. We are MooseDesk, a comprehensive Live Chat, FAQ & Helpdesk App designed to elevate your customer support experience.

Congrats on your new store! It has quite enough essential information. However, we can make it even better. Here are some of my recommendations to improve conversion and customer experience, please kindly check.

1. Optimize the hero section

It’s great that you already include a clear CTA button, however the image quality is low resolution. I suggest changing to a high-quality one or it could also be the one that you are using on your product page

gentlemens valor.png
gentlemens valor.png2838×1210 256 KB

2. Optimize the product page

  • Add detailed information

For example create a comprehensive guide on how to choose the correct ring size or include a size chart with clear instructions on measurement. Doing this will increase the chances of your customers purchasing the products

ring size.png
ring size.png2250×1236 229 KB

  • Display the number of reviews: I can see that you are using stars to demonstrate average rating. You can also show the total number of reviews to improve trust among customers, thus improving the conversion.

  • Provide more product images : 3 types of product images that should always be included for most products:

  • Images that show products “In Scale”

  • Images that highlight a product’s features: Feature Callout images (highlight specific ingredients/characteristics of a product that users will find valuable)

  • 3-5 Images that show products from at least a few different angles

product page.jpeg
product page.jpeg1742×800 66.3 KB

3. Add estimated delivery

Customers can make better-informed decisions about their purchase if you display an estimated delivery date or range near the “Add to Cart” button. You can consider adding a delivery date calculator that updates based on the user’s location.

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As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a ‘LIKE’. If your question is answered please mark this as 'SOLUTION’.

Thank you for reading. Wish you a nice day ahead!

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