Greetings, all! My name is Key! I run a Shopify business called REBELNROSE, which is a small business that sells all things K-POP. I mainly create design and use printify for printing and inventory. If you could spread the word, that would be great! Thank you so much! Also, any feedback on the store would help tremendously.
Hey Kay, welcome! K-POP fans are always hunting for unique merch so the niche choice is solid. The HEARTS2HEARTS designs have a fun Y2K vibe to them.
Few things I noticed while browsing your store.
The homepage hero section loaded really slowly for me. I was looking at a big dark screen for a few seconds before anything showed up. That’s a problem because most new visitors will bounce before they even see a product. Worth checking if those slideshow images are too large, or maybe swap to a static image for faster loading.
Your product titles are pretty long. “HEARTS2HEARTS Too Pretty To Please You Tee | airbrush shirt, Y2K graffiti” packs a lot in. The keywords after the pipe could go in the product description or tags instead, so the browsing experience feels cleaner.
For promotion, since you’re in the K-POP space, TikTok and Instagram Reels are probably your best bet. Fan accounts, group hashtags, comeback seasons - those are all free traffic if you get the timing right. Posting about new drops around group comebacks or concert tour dates would get you way more eyes than running ads early on.
Are you focusing on one group’s fandom or going broad across multiple groups?
I wanted to focus on as many groups as possible as my goal is to reach out to any Stan.
First thing, get a custom domain. rebelnrose.myshopify.com immediately undercuts the brand you’re trying to build. Kpop fans are savvy shoppers and a myshopify URL makes the store feel unfinished before they’ve even browsed a single product. A proper domain is one of the cheapest and highest impact changes you can make.
The homepage needs to tell people who REBELNROSE is and why they should buy from you instead of any other Kpop merch store online. Right now someone lands and there’s no story, no personality, no reason to stay. You clearly have a passion for Kpop and that should be front and center. Fans buy from people and brands they feel connected to, so give them something to connect with.
The product page variant issue is also something to clean up. You already have color and size variants set up which is correct, but every color is still showing as a separate image in the gallery. That forces people to scroll through all of them when the gallery should just update based on whichever variant they select. It makes the pages feel cluttered and harder to navigate than they need to be.
Your catalogue is actually impressive spanning ATEEZ, Aespa, IVE, KATSEYE, NCT and Demon Hunters across stickers, tees, posters, totes and more. But you’re not using that depth to your advantage in the cart. Someone adding an ATEEZ sticker should be seeing the matching ATEEZ poster or tee right there in the cart without having to go back and search.
Kpop fans collect and they buy in multiples when you put the right things in front of them at the right moment. A free shipping progress bar inside that cart would also work incredibly well here because sticker and photocard buyers will happily throw in one more item to hit a threshold.
Don’t go installing separate apps trying to build all of this out either. It slows your store down and costs more than it needs to. Something like iCart handles the slider cart, progress bar and in-cart cross-sells all together in one place.
Hi @THEREALREBELNROSE ,
Your REBELNROSE store has a strong K-POP aesthetic and clear niche branding great start!
I wonder if I can join this conversation and first state that I am pretty much in the same boat as RebelinRose but just testing the waters with a few products.
First, looking at the Rebelin rose site, the hero page loads quickly but is very large and navigation is lost. I also don’t like the subscribe box open at the bottom left. The products should be moved up the page surely?
Now, here is my astroimagery shop and I take the point about the mission…not sure if mine is strong enough? This shop is embedded into my full website and connected to it with my aim of educating those interested in astrophotography with the shop a way to support the site and my work. I will add other products soon but am trying to get started. So far sales are very slow and only small amount of traffic.
I am keen to both help others and take advice where I need to as promoting the shop is a big priority. Fortunately my youtube channel is now growing so I have avenues. Instagram is another. Thanks for the discussion, the support is helpful…