Store Quality Score for Shopping Campaign success

Ask Me Anything Q&A Googleshoppingamarepo

Topic summary

The discussion centers on optimizing Google’s Store Quality Score to improve Shopping Campaign performance.

Current Situation:

  • Store recently dropped from “Exceptional” to “Great” rating
  • Specific issues: “Fair” marks in Image Quality and Images per Offer metrics
  • Previous attempts (adding more images, resizing to 1024 pixels) haven’t improved scores

Impact on Performance:

  • Store badges appear on shopping ads, free listings, and can be added to websites
  • Higher ratings build consumer trust, leading to increased click-through rates (CTR)
  • Better CTR improves ad ranking and reduces cost-per-click (CPC)

Recommended Solutions:

  • Use images sized at 1300 pixels or higher (not 1024 pixels)
  • Add at least 8 images per product
  • Avoid upscaling images, as this degrades quality
  • Be patient: Store badges update only once per month

The issue remains unresolved but actionable guidance has been provided for improvement.

Summarized with AI on October 29. AI used: claude-sonnet-4-5-20250929.
1

Thank you in advance!

Firstly, how important is your Store Quality Score when it comes to Google Shopping Campaign success?

Secondly, we are currently ranked a “Great” store, very recently “Exceptional”, but we are getting dinged with a Fair mark for our Image Quality and Images per Offer metrics. Do you have insight on how to raise the values of these metrics? We’ve tried adding more images per product, and we have tried resizing the images to 1024 pixels as per the not-so-helpful documentation, but it doesn’t seem like anything we do is changing the output and the metrics, and we can’t seem to get back to Exceptional. Any insight into how we could do better here would be helpful.

Thanks again!

2

Hello Mommabear, thank you for the question.

So the store badge is visible on your shopping ads and free listings, as well as the option to add this to your website: https://www.youtube.com/watch?v=ftr7tsROqmM

If you think about the perspective of a consumer, you would say, oh great this merchant is trusted by Google. This ultimately leads to more clicks, thus increasing CTR, and ultimately increasing your ranking, and lowering your CPC costs.

The reason your metrics don’t change is because the store badge is only updated once per month. So keep on working and improving the images.

However best to use 1300pixels or higher, not 1024 pixels.

And ensure to add at least 8 images per product.

Avoid upscaling, because this may result in lower quality.