Hi @Tom313 ,
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Congrats on your new store! Especially, each collection on Homepage is attached with a brief introduction for customers’ deeper understanding of your inspiration. Also, as I notice, your store can already be displayed in several languages.
However, I have some comments to boost conversion rates. Here are some of my recommendations for user engagement, please kindly check.
already in several languages.
1. Optimize Hero banner
With just a glance over the hero banner, I can decide whether to continue exploring a shop or not. At my first view of your website, the hero banner is being cut and there is too much space at the top. Therefore, I recommend that you optimize Hero Banner with the most captivating image of your products along with the decent layout.
2. Add CTA link for banner
I see you put the banner “Welcome to our store” at the top of the website that shows the very first touchpoint with newcomers. But for sales boost, you can add some stronger CTA “Free shipping from €50, 30% discount for first purchase” and redirect the link of product page/discounts/purchase, etc.
It could be more incentivizing if you add a timing countdown (20 hours : 30 minutes left…). Also, leverage Social Proof and Scarcity by displaying low-stock alerts (e.g., “Only 3 left in stock!”) to create urgency and highlighting recent purchases (e.g., “X people bought this in the last hour”) to encourage action.
3. Add Value proposition and testimonials to Homepage
As a customer, I would need more information about your brand to build trust and decide to purchase. Therefore, I suggest the addition of the:
- Value Proposition (to differentiate your business)
- Testimonials (this is very crucial to build trust in customers)
- Final CTA button.
4. Showcase your Best seller products with discounts
I notice that you put all product categories and new products on Homepage, which could be saved for the Shop/All stocks page. Instead, Best sellers with some click incentives (discounts, number of sales, star ratings, etc) would intrigue customers to get to know your products and decide purchases better.
5. Add more illustrative images on Product page and offer customization service
As your brand offers unique and hand-drawn, it would be nicer to illustrate the products with that vibe too. For example, for a T-shirt with a monster, you could photograph/edit the images with the background vibe of mystery and in the set of partying.
Also, how about offering customization service for your customers? It even highlights your hand-drawn sophistication and enables the long-term nurturing of customers.
6. Add Live-chat feature
As you just start your business, it’s crucial to nurture each visitor/user to become your loyal customer. How about having a powerful live chat to assist potential customers instantly, addressing their questions or concerns in real time? This can help prevent abandonment and encourage purchases.
I suggest exploring MooseDesk, a FREE Live Chat, WhatsApp & FAQ App. You can easily reach customer support via WhatsApp, ensuring immediate assistance for inquiries. Also, the widget provide multi self-Service options such as Order tracking, Translation and FAQ section empower customers to resolve common questions on their own, reducing the need for direct support.
So those are some of my suggestions for your store as an UX expert. If this is helpful for you, please let me know by giving me a ‘LIKE’. If your question is answered please mark this as 'SOLUTION’.
Once again, keep up the fantastic work, and I wish you the best of luck in the future!