Hello dear community. Could you please review my store? It’s been online for about half a year already, and I’d be very thankful for some honest feedback. Thanks!
Hey @Lokator100
This is Muhammed, founder of the Growth Suite Shopify App.
Your store looks okay. Things I would do different;
- I would choose a newer theme. For example, personally I love Horizon more. And it let you to put more marketing content on homepage or product page thanks to Sidekick.
- I would use Cart Drawer instead of the modal cart reminder. So far cart drawers perform much better for the funnel conversion wise.
- I would edit the price rending. There are “.00” on the products and almost all of your products ends with it. It just makes me think product prices are higher than usual.
- I would install and use the Shopify Inbox app. It helps you to put a conversion friendly chat application.
- Since you’re selling art products, I believe more fancy font will appear better.
- I would try to enrich product page with instagram feed. Make it more rich. At the end of the day these are art products and it will perform better when it’s visually more appealing.
- I believe this is more critical. There must me a section showing the packaging and how product will be delivered…
Also these are great examples of “pleasure buying”. Most of the time visitors will like your products but leave your store without buying anything. When you see high add to cart but low checkout completion, don’t forget Growth Suite will solve that problem 
Wish you all the best!
Hi @Lokator100 ,
Your store is off to a good start.
I would recommend adding more information about your store on your home page and improve your collections.
Not sure if you offer free shipping, but you can advertise free shipping with a free shipping progress bar app, like, X Away From Free Shipping that will show your customers how much more money they need to spend to “earn” free shipping.
Hi @Lokator100
Right now, the store feels more like an online archive than a shop that’s trying to sell. You clearly have a niche, but it isn’t being used to guide people. When someone lands on Lokator100, it’s not obvious who the store is really for or why they should buy from you instead of any other art book site. Without that clarity, people browse, maybe click around, and leave.
With art and photo books, people usually don’t come in with one exact product in mind. They discover. That means your store has to lead them. Collections, homepage sections, and messaging should push a point of view. At the moment it’s mostly “here are a lot of books.” That doesn’t give people a reason to commit.
The biggest practical issue is the cart flow. When someone clicks “add to cart,” they’re taken to a new page. That breaks browsing. For a store like yours, where people might add several items, that interruption really hurts. Many visitors won’t bother going back to continue looking.
You should switch to a slider cart that opens on the same page. That way, people can add a book and keep exploring. Once you do that, the cart shouldn’t just be storage. Use it to push the next action. Show how close they are to free shipping or a discount. That small nudge often makes people add one more item. Also show related books. If someone adds a photobook, show other photography titles or books from the same publisher or theme. That’s how you increase order size without forcing anything.
Don’t install three or four different apps just to achieve this. That gets expensive and messy. Use one cart app like iCart that covers slider cart, progress bar, and product suggestions in one place.
If the store’s been live for six months and sales are slow, it’s not because you don’t have enough products. It’s because the store isn’t guiding people clearly, and the buying flow is clunky. Fix the cart experience first so people can browse and build carts easily. At the same time, work on making the store feel more directed instead of just stocked.
Clear who the store is for, smoother cart flow, and a cart that actually helps people discover more books. Those changes will do more for results than adding more products or running more traffic.
Hi @Lokator100 ,
Hi I reviewed your store and product page.
What’s working well:
• Strong, consistent visual identity that fits the art-book niche
• High-quality product photography
• Clean layout and professional presentation
• Clear product details and publishing info (great for collectors)
Areas to improve:
• Add stronger trust signals (reviews, testimonials, press mentions)
• Move key info closer to the “Add to cart” button (delivery time, returns, authenticity)
• Product descriptions are rich but long - consider a short summary or bullet highlights at the top
• Homepage could benefit from a clearer value proposition (who this store is for & why buy here)
• SEO basics could be improved (meta keywords, robots tag)
Hey there @Lokator100 your store is a really good one tbh, it ticks basically all the essential boxes I tend to look out for in a store like the categories and customer reviews.
I think improvement can come more in form of the aesthetics as the store can be given a more “bookworm” vibe I suppose. You can maybe also add a short video or GIF showcasing some of the stack of the books in the inventory.
Thank you everyone for the feedback. That was very useful
Hi @Lokator100
I just spent some time browsing your site.
Honestly, the curation is fantastic. It feels more like a gallery than a standard bookstore. Seeing titles like ‘Contagious Magick’ and Shintaro Kago artbooks immediately signals that this is a place for serious collectors. The clean, minimalist theme works perfectly to let the cover art stand out.
One thing I noticed is that your ‘Rare & Limited’ section is a huge selling point, but the “careful packaging / tracked shipping” reassurance is a bit small near the bottom. For collectors buying expensive art books, the condition on arrival is their #1 fear. I would consider moving that “Ships from Germany / Careful Packaging” badge much higher up on the product pages to boost trust immediately.
Since you are selling limited-edition items, are you running ads or posting on Instagram/Pinterest?
If you are, you might want to treat those visitors differently than organic search traffic. For example, if someone clicks an Instagram story about a specific artist, showing a banner like “Welcome Instagram Fans: 5 copies of [Artist Name] left” creates immediate urgency.
I actually built a tool called Smart UTM Banner that handles this automatically (it reads the URL source and changes the banner). It also has countdown timers which work great for those “Limited Edition” drops to show scarcity.
Stunning collection regardless—good luck with the growth!