I have set up all my funnels including meta and google and I run campaigns and I’m getting less visitors than when i didn’t have these channels. I have this store for 2 months going to 3, I’m depending on it work because it’s would be my only source for income for me and my children I’m currently going through some hardship right now and work is hard to get for me in my position. can someone point me in the direction right direction please?.
My store link https://deacollection.shop
4 popups in less than 10 seconds (plus cookie banner) – is a straight way to have no visitors at all.
Some of them on every page.
Broken product page layout does not help too:
Footer menu is half-covered by popups permanently.
Look at it from your visitors perspective – why would anyone buy from this store? What may attract them and instil enough trust to spend your money here?
Would you do it yourself?
Having online store is a job.
Having a successful online store is a difficult job.
Do not expect a bunch of popup and chat apps to do your job for you.
Thank you I’m working on it
Hello @Danii3, the main reason is not sales channel. The main reason of how your website UX is currently developed.
Product page is the main page of a Ecommerce website. I see the product page is broken which is why the customers are not purchasing the products.
So, in my opinion focus on your website UI and UX. You’ll see a lot of improvement in sales and AOV.
Thank you I’m working on it
Hello @Danii3
From the perspective of the store, this often occurs when new ads and funnels interrupt what was already functioning, and attribution makes traffic appear lower than it actually is. You may have still be learning and your campaigns still be competing with each other as you have only a few months in.
Try pausing one channel briefly and throwing the spend at the one that’s winning. Review the pixel events and conversion tracking closely and your message on the landing page should be very specific with one strong offer. Also monitor audience overlap and don’t dilute your budget too much.
Hi @Danii3, went through the store. The others have covered the popup overload and the broken product page layout well, those are the right priorities.
I want to add one thing that is contributing to the traffic drop that nobody has mentioned: when you run Meta and Google campaigns, the ad platforms compete with each other for the same audience. If you are running both simultaneously on a small budget, you are often paying to reach the same person twice and bidding against yourself in the auction. The traffic appears lower because your organic baseline gets cannibalised by paid attribution, but the actual reach is not growing proportionally.
The fix for your situation right now is to pause one channel completely and put the full budget behind whichever one had the lower cost per click in the first two weeks. Run it for two more weeks with one campaign, one audience, one ad. This gives the algorithm enough data to optimise without splitting the signal.
On the store side, the four popups are a conversion killer but there is a deeper issue: the store does not yet have enough trust signals for a visitor to feel comfortable buying. For a two to three month old store with no established brand recognition, the things that build trust fastest are genuine customer reviews on product pages, a real About page with a face and a story, and clear returns and shipping information visible before checkout.
You have a real product and you clearly care about making this work. The technical fixes are not complicated, they are just specific. Fix the popups first, then put your full paid budget behind one channel while the site improvements are live.
Thank you I made a few updates and I’m going to cancel one of my campaigns and stick to one I have already removed popups and stick with just 2 welcome and essential re visit my store and see improvements deacollection.shop