aviation related baby clothes ranging from onesies,burps, socks, bundles, pacifier clips and rompers
Hi everyone , I am owner of kumyshop.com
Since the store has launched approx 2 months ago I only got 1 sale. I would appreciate an honest feedback from some expert to point out what could be wrong on the store .
Thanks a lot
Hey @andrea737
I checked out your store and the brand concept is really cool. Aviation-themed baby clothing is a unique niche with a clear target audience (pilots, aviation families, plane enthusiasts). The product quality looks solid and the “Remove Before Sleep” tag design is clever.
Here’s what I think is holding you back:
Your niche is very specific, which is both your strength and your challenge. Aviation baby clothing appeals to a very targeted audience. Generic marketing won’t work here. You need to be where aviation people are: pilot forums, aviation Facebook groups, flight school communities, airline employee networks. These are the people who would buy a “Remove Before Sleep” onesie as a gift without thinking twice.
Content that could drive traffic: Post on aviation communities (Reddit r/flying, r/aviation, pilot Facebook groups) not as ads but sharing your story. “I made aviation-themed baby clothes because I couldn’t find any” is a story people want to hear. Short videos on TikTok/Reels with aviation humor (“cleared for nap time”, “final approach to bedtime”) could hit with that audience too.
Push your bundles harder. A “New Pilot Parent Gift Box” as a ready-to-go baby shower gift for aviation families is your highest-value use case. Make it easy for someone to buy a gift without thinking.
The product is good and the niche is clear. The problem is just getting it in front of the right people.
Good luck!
Hi there @andrea737,
Welcome to the community and congrats on launching Kumy Kids. I took a look at your store, and your aviation-themed baby clothing is absolutely adorable and looks very premium. However, because your store is so new, the biggest hurdle right now is building customer trust. When people land on your site, they need to feel completely safe buying from an unknown brand. Adding a few photo reviews of real babies wearing the clothes, and making your shipping and return policies highly visible right next to the “Add to Cart” button can make a massive difference in converting casual visitors into confident buyers.
From an SEO perspective, getting only one sale in two months is actually quite common because it usually takes Google 3-6 months to fully trust and index a brand new site. Your niche is very specific (“pilot baby clothes” or “aviation baby gifts”), which is fantastic, but you need to make sure your product metadata, image alt texts, and site schema perfectly target those exact keywords. If you want to speed up this process and avoid the technical headaches, I highly recommend checking out SearchPie. It automatically handles your technical SEO, structures your data, and helps get your pages indexed much faster so shoppers searching for aviation baby gear can actually find you.
Finally, you shouldn’t rely on search engines alone in these early stages. Baby apparel is a highly emotional and visual niche, so you need to push hard on social media. Try sending a few free bodysuits to moms which are micro-influencers on Instagram or TikTok in exchange for User Generated Content (UGC). Seeing a real baby wearing your pilot gear is the absolute best advertisement you can get, and using those authentic videos on your social feeds will drive far more traffic and sales than standard flat-lay product photos ever will.
Hope this helps,
The store already has a nice niche and a more polished feel than many new stores. I do not think the main issue is that it looks bad. I think the buying reason could be sharper.
A few things I would test.
You have a real niche. I would focus less on adding more products and more on making the best gift offer feel obvious and safe to buy.
thanks for the advice. currw rly working on some fixes. hopefully someone will decide to spend some money 
Glad it helps. One quick homepage test I would try is this direction.
Aviation baby gifts for pilot families and future little flyers.
Soft 100 percent cotton essentials, designed in Italy and packed gift ready for baby showers, newborn visits, and first photos.
Then make the Sky Explorer set the main action near the top. Put sizing, cotton softness, gift packaging, delivery time, and returns right beside the button so the buyer feels safe before clicking.
Hi @andrea737
Aviation baby clothes is a strong niche - it’s a community that buys. One sale in two months means something specific is broken, not that the concept is wrong.
Broken navigation is the most urgent problem. Click “Shop” in your header - it shows one product. That’s what most visitors see first and most will leave thinking you have almost nothing in stock. The category pages work fine but people won’t look that hard. Fix the Shop page to show your full catalogue immediately.
Cart redirect is the second problem. Adding to cart sends people to a separate page. For baby gift buying - where someone is almost always picking up a few items together - that kills the bundle opportunity every single time. Switch to a slider cart.
Once you have that: add a free shipping progress bar and in-cart cross-sells. Bib in the cart should surface the matching onesie or socks. Pacifier clip buyer should see the muslin blanket. You have all the pieces for a great gift bundle - the cart just isn’t showing them at the right moment.
One app like iCart does all of this without the cost of separate tools.
Navigation fix first. Everything else after that.