Store Setup, Compliance, and Optimization Discussion

  1. Google Merchant Center & Custom Sections
    Many merchants design their product pages with custom sections to improve conversion rates. However, Google Merchant Center only syncs the product description field from Shopify.
    So, how does the custom section content sync with GMC?
    If it doesn’t sync, will having only part of the product information (from the description field) cause any issues or risk of suspension?

  1. Store Contact Information
    Does Google Merchant Center require the store’s physical address to be displayed on the website?
    Or is it acceptable to show only the phone number, email ID, and business hours in the footer without risking any policy issues?

  1. Trustpilot Reviews & Conversions
    Do Trustpilot reviews or similar third-party review integrations on Shopify stores help improve conversion rates and customer trust?

  1. Tax Settings
    If we set zero tax for all products in Shopify, do we still need to add tax information in Google Merchant Center?
    If yes, how can we configure this correctly?

  1. Linking Business Profile
    Is it mandatory to link our Google Business Profile with Google Merchant Center?
    What are the benefits or advantages of doing so?

  1. Merchant Suspension or Misrepresentation
    If a Merchant Center account gets suspended or flagged for misrepresentation, what’s the correct process to request a manual review by Google?
    Are there specific steps or documentation required to resolve the issue?

  1. Company Name vs. Store Name
    If our company name is different from our store (website) name, is that acceptable under Google’s policies?
    Would we need to provide any specific documentation in case of future verification or policy issues?