Strategy for AEO/GEO

Ask Me Anything Q&A SEO Office Hours

Topic summary

Seeks community perspectives on AEO/GEO within SEO, focusing on whether these concepts are being used in practice, how they’re implemented, and their perceived overall impact on results.

Key prompts:

  • Do you incorporate AEO/GEO into your SEO strategies?
  • If yes, what is your approach or methodology?
  • What are your thoughts on their overall impact?

Notes:

  • The post does not define AEO or GEO; it invites practical experiences and opinions rather than theory.
  • No metrics, examples, or attachments are provided.

Status and outcomes:

  • No replies or decisions yet; no consensus or action items have emerged.
  • Discussion remains open with key questions unanswered.
Summarized with AI on November 25. AI used: gpt-5.
1

I’d like to hear your views on AEO/GEO in general. Do you incorporate these concepts into your SEO strategies? If so, what is your approach, and what are your thoughts on their overall impact?

2

Hi @RicardDL

That is a great question!

And to answer it, at SearchPie, we view AEO and GEO not as replacements for SEO, but as the ultimate test of technical precision. We incorporate this by focusing heavily on Schema Markup, which acts as the “native language” of AI models. By wrapping store data in clean JSON-LD with just a few clicks of a button, we ensure that engines like Google Gemini receive explicit facts like price and stock status rather than having to guess, which drastically increases the chance of a store being cited as a trusted source.

Beyond Schema, we prioritize site speed and an “answer-first” content structure, as AI engines favor fast, factual sources for their summaries.

The overall impact we are preparing for is a shift toward “Zero-Click” searches. While this might slightly reduce total traffic volume, the visitors who do click through will have much higher purchase intent, effectively trading quantity for quality.

That is our approach! Hope this answer your question!

3

Thanks a lot for the detailed explanation!

One follow-up question:
Have you explored whether certain prompts, query patterns, or source types tend to increase a store’s visibility inside AI engines like Gemini or Perplexity?

I’m curious if @SearchPie is also analyzing which specific prompt formulations or answer pathways make a brand more likely to appear as a cited or trusted source, so we can later tailor content toward those high-visibility queries.

Let me know, would love to understand that part a bit more!