I’d like to hear your views on AEO/GEO in general. Do you incorporate these concepts into your SEO strategies? If so, what is your approach, and what are your thoughts on their overall impact?
Hi @RicardDL
That is a great question!
And to answer it, at SearchPie, we view AEO and GEO not as replacements for SEO, but as the ultimate test of technical precision. We incorporate this by focusing heavily on Schema Markup, which acts as the “native language” of AI models. By wrapping store data in clean JSON-LD with just a few clicks of a button, we ensure that engines like Google Gemini receive explicit facts like price and stock status rather than having to guess, which drastically increases the chance of a store being cited as a trusted source.
Beyond Schema, we prioritize site speed and an “answer-first” content structure, as AI engines favor fast, factual sources for their summaries.
The overall impact we are preparing for is a shift toward “Zero-Click” searches. While this might slightly reduce total traffic volume, the visitors who do click through will have much higher purchase intent, effectively trading quantity for quality.
That is our approach! Hope this answer your question!
Thanks a lot for the detailed explanation!
One follow-up question:
Have you explored whether certain prompts, query patterns, or source types tend to increase a store’s visibility inside AI engines like Gemini or Perplexity?
I’m curious if @SearchPie is also analyzing which specific prompt formulations or answer pathways make a brand more likely to appear as a cited or trusted source, so we can later tailor content toward those high-visibility queries.
Let me know, would love to understand that part a bit more!
Hello there,
This is Sophia Tapita AI SEO & Speed Optimizer here!
Short answer: yes, we recommend most of our clients incorporate AEO & GEO, but as an extension of solid SEO, not a replacement.
- AEO: You structure content to deliver clear, concise answers (FAQs, summary blocks, schema). This helps win featured snippets and AI answers, even if clicks drop.
- GEO: You focus on authority signals: original content, strong internal linking, entity/schema markup, and brand consistency so AI systems can confidently reference the site.
AI answers can reduce organic CTR, but brands that are cited still gain visibility, trust, and downstream conversions. The winners are sites that combine:
- clean technical SEO
- fast performance (critical for Shopify)
- authoritative, well-structured content
Traditional SEO drives rankings; AEO/GEO decide whether you get shown or quoted in AI-driven search. You need both.