I’m just doing organic marketing, tried facebook ads also, but didn’t work
Topic summary
A store owner reports zero sales over the past month and seeks feedback on vendicit.com, noting they believe the store is good. They currently rely on organic marketing and tried Facebook ads without success.
Requests for clarity on marketing efforts and a plan were made, with advice to first increase traffic, then optimize conversion. Guidance includes reviewing call-to-action (CTA) usage and overall customer experience.
Detailed conversion rate optimization (CRO) suggestions:
- Homepage: simplify the header, move the motto (“Discover. Shop. Enjoy.”), group categories (e.g., Ambiance/Christmas lighting under Collections), relocate support links (Contact, Shipping, Returns/Refunds) to the footer.
- Hero banner and images: use high-resolution, full-width visuals; focus the main product (table lamp); remove excess white space.
- CTAs: make buttons more dynamic (hover animations, clearer colors) to encourage clicks.
- Product page: show color variants as visual swatches, not text; fix “16 colors” labeling; shorten descriptions; separate customer reviews into their own section; consider an FAQ accordion.
- Seasonal: prepare holiday promotions (e.g., discount codes).
Images were shared to illustrate these changes. No final decisions yet; the discussion remains open pending a marketing plan and design updates.