I have set up a few ad campaigns that have yielded a few sales. I feel the ad spend is way too high for the sales conversions and am a little in the dark about how and where we are being seen online. Is there a way to get a larger online footprint that is less complicated?
Hello Fisharman, thank you for your question in the FeedArmy AMA Event.
So your question is that you have fewer sales, it’s costing too much, but you’re asking for a larger footprint.
That is a little difficult, considering a larger footprint, will cost a lot more. As you will be targeting more.
Maybe instead of focusing on having more targeting (larger footprint) is to focus on setting up an effective campaign first. That is cost effective.
The most cost-effective campaigns is to either setup a performance max campaign with no ad assets. I have made a video about this long time ago: https://www.youtube.com/watch?v=z6VhX7MqIgY
Or to setup a standard shopping campaign using the advanced structure explained here: https://www.youtube.com/watch?v=CiRIDzRrHno
Thank you SO much for this - will go through the videos and action them and
see where I land.
Thanks again!
My pleasure.