Talking to B2B merchants on Shopify, we kept hearing about a common concern: managing wholesale registrations manually is exhausting. Chasing approvals, setting up company accounts one by one, juggling custom pricing spreadsheets - it adds up fast, and it doesn’t scale.
So we built MO: B2B Login & Onboarding - a unified app designed to automate your entire B2B onboarding pipeline, from registration to checkout.
Full disclosure: I’m part of the team that built the MO: B2B Login & Onboarding app.
Here’s what the solution handles end-to-end:
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Flexible Login Options including email/password, phone or email OTPs, and Single Sign-On (SSO) connected to any external identity provider.
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Custom Registration Forms to collect business data with built-in approval and revision workflows. No manual follow-up needed.
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Auto-Created Company Profiles so approved users are instantly set up with pre-assigned catalogs, custom pricing, and payment terms.
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Self-Service Company Management so company admins can manage their own contacts, roles, team members, and locations independently.
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Custom Email Notifications with fully customizable templates for every stage of the B2B journey — onboarding, verification, and approval.
Our goal is simple: reduce the manual overhead of B2B customer onboarding while giving merchants more control over buyer access and company structure.
Check it out on the Shopify App Store: https://apps.shopify.com/b2b-login-and-onboarding