Sudden drop in conversions

Topic summary

A Shopify store owner reports an unusual decline in conversions compared to previous months, despite maintaining strong traffic metrics.

Key concerns:

  • Significant drop in actual sales
  • High number of items added to cart
  • Many initiated checkouts but few completed purchases

Request:
The owner is seeking community feedback to identify potential technical issues or problems with their website that might be causing cart abandonment at the checkout stage. They’ve shared their store URL for review and troubleshooting assistance.

Summarized with AI on November 21. AI used: claude-sonnet-4-5-20250929.

Dear shopify community,

Recently we have been receiving an abnormal low number of conversions in comparison to the previous months, could there be anything wrong with the website? we do have a lot of add to carts and also started checkouts but not a lot of actual sales. Can someone please check out our website and tell us if something is wrong?

Wesbite: https://eternaldreamz.co