Sudden Increases in Direct Traffic to Shopify Analytics

Shopify Discussion

Topic summary

A Shopify store experiences recurring traffic spikes on the 21st-22nd of each month, visible only in Shopify Analytics but not in Google Search Console or GA4.

Traffic characteristics:

  • Source: Direct traffic with no referrer information
  • Landing pages: Product pages
  • All sessions register as bounces
  • Geographic origin: Hesse and Frankfurt regions in Germany

Suggested troubleshooting steps:

  • Verify if product URLs were shared on external platforms
  • Check for Germany market configuration in Shopify backend settings
  • Review recent advertising campaigns targeting German regions

Status: The issue remains unresolved. If these checks don’t identify the cause, contacting Shopify Support directly is recommended for deeper analytics investigation.

Summarized with AI on October 27. AI used: claude-sonnet-4-5-20250929.
1

Hoping someone can help support with this issue.

Each month on the 21st or 22nd our store experiences a large surge of direct traffic.
This traffic is only visible in our Shopify Analytics, not visible on other analyitical tools such as GSC or GA4.

Here is the breakdown of our analysis so far:

  • The landing page type is product
  • The referrer domain is “none”
  • The referrer name is “none”
  • The referrer path is “none”
  • The referrer site is “none”
  • The referrer source is Direct
  • Each session is considered a bounce

In addition: The region associated to these spikes are from Hesse & Frankfurt, both in Germany. If anyone can shed some light on this, it would be greatly appreciated.

1 Like
2

Hello @Ben_H97

There are three situations you can further check here and see if one of them refers to the cause code of the issue you encounter currently:

  1. Have you shared any product page URLs on other platforms or not before?

  2. Kindly check if you have Germany market in Shopify backend setting pages.

  3. If you publish ads recently, please check if you get the data from specific areas recently.

If none of them are related to the situation occurring on your end, it is better to contact Shopify Support and get more details from them, since you notice this situation from Shopify Analytics. Thank you!