Suggestions and tips on how to generate traffic and sales, considering the little time and money

Store Feedback
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Topic summary

A store owner seeks advice on generating traffic and sales with limited time and budget. They specifically ask about sourcing/adapting product photos and videos from social media or using AI to create content without physical inventory, recommended marketing tools and budget allocation for paid advertising, and strategies for combining paid ads with organic traffic.

Key recommendations from community members include:

Essential Store Improvements:

  • Add a favicon for better tab recognition
  • Create an “About Us” page to build trust and share brand story
  • Implement customer reviews/testimonials section prominently
  • Add featured products section on homepage
  • Create a comprehensive footer menu with FAQs, policies, and contact info
  • Include product care guides to reduce returns
  • Integrate GDPR compliance measures

Marketing Strategy:

  • Start with a comfortable budget for paid social media ads (Facebook, Instagram, Pinterest) and gradually increase based on results
  • Allocate a percentage of overall marketing budget to paid advertising while maintaining organic efforts
  • Combine paid advertising with SEO optimization through keyword research and quality content
  • Partner with micro-influencers in your niche for cost-effective reach
  • Use AI tools (Adobe Sensei, Lumen5, DALL-E) to generate product images and videos without physical inventory
  • Implement A/B testing and ensure mobile responsiveness

Customer Support:

  • Add live chat or ticketing system so customers can easily ask questions and provide feedback

The discussion remains open with no final resolution reached.

Summarized with AI on November 12. AI used: claude-sonnet-4-5-20250929.
3

Hey @Yconbay

This is Aleks from Consentmo GDPR Compliance app

Congrats on your store! It looks pretty fresh! Below you can find my recommendations for improving your site:

  1. Create and About us page. That would add a personal touch to your store and help build trust with customers. Consider including information about your company’s history, mission, and values. Additionally, you can share details about the team behind the brand and what sets your products apart from others in the market.

  2. Consider adding a dedicated section on your website where customers can read reviews and feedback from satisfied buyers. You can showcase testimonials from happy customers, along with their photos or usernames for authenticity.

  3. I would recommend creating a footer menu. It is essential for providing easy navigation and improving the overall user experience. It allows visitors to quickly access important pages such as FAQs, contact information, shipping and return policies, and terms of service. Consider adding links to relevant sections of your website in the footer menu to ensure that customers can find the information they need without having to scroll through the entire site.

  4. Considering the importance of data protection and privacy, integrating a compliance app. It’s a proactive step towards safeguarding customer data and building trust.

Regarding the questions that you asked, here is what I can advice you:

- How to find and adapt to my products’ photos and videos grabbed form the social media and sponsored ads? Or creating my own product videos without the necessity to ship them and have them physically? How can AI help in this? - To find and adapt photos and videos from social media and sponsored ads, you can leverage AI-powered image recognition tools that scan the web for relevant content. Once identified, these tools can help you curate and repurpose existing visuals to align with your brand. Additionally, AI-driven video creation platforms allow you to generate product videos without physically shipping them. For example, tools like Adobe Sensei or Lumen5 use AI to analyze text and create engaging videos automatically.

- Which is the more efficient marketing mix and tools you would recommend me to start gradually with paid advertisement and creating automatic synergies with other forms of traffic? Is there a limit you would recommend at the beginning in the amount of money invested in paid advertisement? - When it comes to creating an efficient marketing mix, starting with a combination of paid advertising and organic traffic is a solid strategy. Paid advertising can provide immediate visibility and traffic, while organic efforts like content marketing and SEO can yield long-term results. As for the amount of money to invest initially, it’s best to start with a budget that you’re comfortable with and gradually increase it as you see positive returns. A good rule of thumb is to allocate a percentage of your overall marketing budget to paid advertising, while also leaving room for experimentation and optimization.

I hope that all my recommendations will help you improve your store performance :slightly_smiling_face: