We shipped Swatch analytics in GROOPIE and I’d love feedback from merchants who display options (colors, material, etc.) as linked swatches (not only native variant pickers).
The problem we’re solving
You add color dots on collection pages and swatches on the product page — but Shopify doesn’t tell you if shoppers use them or bounce.
What analytics shows
- Clicks on swatches (product page + collection embed)
- Popular “destination” products (which color they jump to)
- Rough session counts (anonymous, directional)
Questions for you
- Would you change merchandising if you knew which colors get ignored?
- What would make this actually useful vs “nice to have”?
Try it: GIE: product & variant options - Group, analyze, customize variant image & color swatches | Shopify App Store
Happy to help stores enable it