Switch between wholesale and retail price

Topic summary

Need: Show B2C vs B2B prices in Sweden (VAT included for consumers, excluded for businesses) and enable B2B-friendly checkout.

Options discussed:

  • Shopify Plus: Built-in wholesale functionality, but ruled out due to cost.
  • Wholesale apps (non-Plus): Segment store by customer account/tags to show different catalogs and pricing. Cal confirms these apps handle account-based pricing.

Experiences and suggestions:

  • EasyLockdown: Tried by OP; rejected as too complicated because customers must log in to see correct prices.
  • Wholesale Bear: Promoted as quick to launch, supports tag-based pricing, net terms orders, custom shipping, tax exemption, analytics, and country targeting.
  • Tax Selector: New app to toggle tax-inclusive/exclusive display; works on any plan; support offered.

Recent update/caution:

  • A user reports Shop Pay was disabled after using a password-protected collection for wholesale-only items, forcing a search for alternative B2B handling. This highlights potential payment/provider compliance issues with lock-based setups.

Status:

  • No final solution selected by OP. Payment specifics for B2B remain largely unanswered beyond “net terms” in app features. Discussion remains open.
Summarized with AI on December 25. AI used: gpt-5.

Hey [email removed]inordlund!

Cal here from Shopify, thanks for reaching out to us. This is a great question.

What tier subscription plan were you thinking about for your store? Shopify Plus, our highest tier enterprise-level plan, offers a wholesale functionality that would meet these needs.

If Shopify Plus fees are too high for your new business, there are some alternative options for wholesale here.

Most businesses, however, tend to install a wholesale app that can add this functionality to their store. These apps basically break your store into two, one part for retail, and one part for your wholesale customers. You can find a full list of those apps here in our App Store. I’d suggest reaching out to some of the app developers with your specific business needs to determine which app best suits your business.

Let me know your thoughts!