Hello All, I need help. Several months ago I switch from a paid Shopify theme because every time I had an issue- it was days and days before the developers would get back to me to fix an issue. I had sales with them but not enough- so I redesigned the site and went to a shopify theme- Horizon. Since that time my sales have fallen off to almost non existent. I have had multiple people look at the site, customers test it etc, everyone has different ideas- non which seem to make a big difference. I advertise on Facebook and my ads are performing well better than the average and coming in at very low cost . It is showing that I am getting the people to the site and way down the funnel but they are not completing the sale. I do have cart recovery but that does not seem to help either. I keep making changes but nothing is happening. I have read that Shopify has code in their sites that google does not like and I was wondering if any of you know this to be true. I am just trying to figure this out and am SOOOOO frustrated… my website is https://chrizart.com/ I’d appreciate some help……. oh- I also can’t figure out how to collect reviews from customers because I do one of a kind pieces- so they can’t leave a review on the piece they bought because I have to replace the listing with a new handcrafted piece so the only way I can have up reviews is for me to put up what customers say- which I have started to do…..
Hello, how are you doing today?
You can consider below ways to gain more sales, as your page contents should be under good status, or you will have no traffic either.
Regularly optimize page contents and structures, like adding keywords in meta title and meta description, pay attention to the usage of Heading tags.
Connect your store with Google Search Console and check if exist any optimization element need to be handled.
Check your store page performance in search results, you can use “site:store URL” to search on Google and will see what your pages look like in reality.
Or you probably check the robots.txt configurations if is correct at your Shopify online store backend
Sorry to hear about your struggles with this. A couple of thoughts:
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Theme change – Horizon is a great theme, but sometimes frequent visitors get confused when the layout changes. Instead of switching themes, updating and optimizing your old one might have been a smoother path. Horizon also has fewer built-in sections compared to some premium themes, which can limit flexibility.
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Understand user behavior – I strongly recommend using a tool like Hotjar (or similar) to track where visitors are dropping off. This will give you insights into whether it’s a navigation issue, product detail issue, checkout friction, or something else.
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Reviews – Since your products are one-of-a-kind, it’s tricky to attach reviews to individual listings. The Judge.me app is a solid option—it automatically sends emails to buyers asking for reviews, and you can display them across your site (not just tied to one product). This way, you’ll still build trust and social proof.
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SEO / Shopify code – Shopify’s base code is generally fine for SEO and Google does not “dislike” Shopify. However, depending on the theme, extra scripts or unused code can slow down your site, which does affect SEO and conversion. Running a speed audit with tools like Google PageSpeed Insights or GTmetrix will show you if there are performance issues that need cleanup.
Overall, I’d suggest: track visitor behavior, collect reviews with an automated app, and check site speed/SEO health. These three steps together should help you narrow down where the real issue lies.
@chrizart4u Hi,
I completely understand your frustration many store owners experience the same situation when traffic is strong but conversions drop. I had a look at your store (chrizart.com), and I can see you’ve done a great job showcasing your handcrafted jewelry, but there are a few areas we could optimize to help you recover sales and get back on track.
Here are some things I would focus on to solve the issue:
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User Experience & Navigation – Currently, the site feels a bit text-heavy and the product imagery could stand out more. Simplifying navigation, refining product pages, and highlighting “best sellers” or collections will help guide visitors smoothly toward checkout.
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Conversion Optimization –
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Add stronger calls-to-action above the fold.
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Improve product descriptions with persuasive storytelling (your handmade pieces have a great story that can build emotional connection).
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Streamline the add-to-cart and checkout process so customers feel less friction.
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Trust Elements – Since your products are one-of-a-kind, adding a testimonial/review section that highlights buyer experiences will build credibility. Instead of item-specific reviews, you can create a “Happy Customers” page or a rotating review slider that works across all products.
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Mobile Responsiveness – Many customers shop on mobile, and I noticed some spacing and layout issues on smaller screens. Optimizing for mobile would instantly improve usability.
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Email & Retargeting Strategy – Recovery emails alone often aren’t enough. I’d recommend a sequence that tells your brand story, shares behind-the-scenes of your craft, and creates urgency (e.g., “each piece is one-of-a-kind, don’t miss it”).
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SEO & Google Concerns – Shopify doesn’t add hidden “bad code” that hurts SEO. The issue usually lies in site speed, image optimization, or missing SEO structure (titles, descriptions, alt text). Fixing those will help your Google ranking.
Your craftsmanship is beautiful, and the right adjustments will allow customers to feel the uniqueness and value of your work which is what ultimately drives conversions.
If you’d like, I can share a structured plan on how I would revamp the site step-by-step to bring it to professional standards, boost trust, and align it with buyer psychology.
This way, you are:
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Showing empathy for their frustration.
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Analyzing their store directly (proves you actually looked at it).
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Listing concrete fixes that make sense.
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Positioning yourself as an expert without “selling” aggressively (so it’s community-safe).
Hi @chrizart4u ,
I can see you’ve done a great job building your site, but there are a few areas we can optimize to improve user experience and help recover sales.
Product Page & Collection Layout:
On your collection page, I noticed a lot of product duplication (for example, the “Marabou 12-15cm different colors” is showing at $0 because it requires a quote). This can confuse customers as they might not understand the base price of the products. I recommend assigning a base price for these items and removing any duplicates. Also, the layout of the collection page doesn’t clearly differentiate between products, and it seems like they’re blending together. Consider adding borders or some CSS to make it easier for customers to distinguish between them.
Filter Functionality:
The filter functionality on the collection page seems to be having issues. It’s not working as expected, which could confuse customers when trying to narrow down their product choices. I’d recommend reviewing the settings for your filter to ensure it’s set up properly, and perhaps try clearing your cache or checking for app conflicts that could be affecting its performance.
Trust & Social Proof:
Consider adding social proof to build trust with customers. You could include a “Happy Customers” section or feature user-generated content such as product reviews or photos. This can make a big difference, especially when you’re trying to recover sales after switching themes. Shopify apps like Judge are great options for adding product reviews and ratings.
Mobile Optimization:
Ensure your site is fully optimized for mobile users. Many customers shop via mobile, and making sure everything is responsive and easy to navigate on smaller screens is crucial. Test your site on different devices to catch any potential issues with layout or performance.
Speed and Performance:
Run a speed test on your site using tools like Google PageSpeed Insights or GTmetrix. If your site is loading slowly, it can negatively impact both your conversion rates and SEO ranking. Consider reducing image sizes or removing unnecessary apps to improve speed.
SEO & Google Ads:
Since you mentioned noticing a drop in sales, it might be worth revisiting your SEO strategy. Are your product titles, descriptions, and images optimized for search engines? If you’re using Google Ads, make sure your campaigns are properly targeted and optimized for the products you’re offering.
I hope these suggestions help you get your sales back on track! Let me know if you need further guidance on any of the areas mentioned above, and I’d be happy to assist
Best regards,
Felix
You can check if the changes have been acknowledged on Google end properly and see whether exist any issues or errors in Google Search Console. Then do the best to optimize them properly and after indexing again, this situation will get improved and even better.
I understand your frustration. From what you described, the issue is less about traffic and more about conversions. A few things you can try:
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Simplify your product pages with clear CTAs and trust badges (secure checkout, shipping info, returns).
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Add sitewide reviews/testimonials (apps like Judge.me allow general store reviews, not just product-specific).
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Streamline checkout—test Shop Pay or one-page checkout.
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Optimize for mobile, since most Facebook ad traffic is mobile.
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Track with Hotjar/Clarity to see where visitors drop off.
It’s not true that Shopify code hurts SEO—many successful stores run on standard themes. The key is conversion design and trust-building.