Take immediate action if you still rely on shopify native app for GA4 Revenue Tracking.GTM vs Shopify App result

Shopify Discussion
1

If you’re still using Shopify’s native Google Analytics 4 app to track revenue, you’re likely seeing incomplete or inaccurate data — and that’s hurting your optimization and reporting

  • :cross_mark: Shopify native app misses key revenue events, underreports by 10–30%, and often duplicates purchases.

  • :white_check_mark: Google Tag Manager (GTM) captures every revenue parameter correctly, and ensures server‑side accuracy with no data leakage.

Take immediate action:

  1. Implement GA4 via GTM using the “dataLayer” push method for clean, auditable revenue tracking. For the Best result configure server side tracking.

  2. Create a backup GA4 property and configure it through the Shopify native GA4 app

Here is the Result for GTM vs shopify for the last 7 days:

GA4(app) purchase data last 7days 1
GA4(app) purchase data last 7days 11482×959 63.3 KB

Note: Shopify App Configured GA4 property

GA4(GTM) purchase data last 7days 1
GA4(GTM) purchase data last 7days 11496×943 65.6 KB

Note:GTM Configured GA4 property

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