The best way to get new customers

Shopify Discussion

Topic summary

A new store owner asks how to acquire customers after launching digitkingg.com.

Key recommendations:

  • Clarify on the homepage that products are for sale and streamline navigation to the catalog. Pair strong site design with marketing across multiple channels (Pinterest, Facebook Ads, Google Ads, affiliate networks like ShareASale). Strengthen SEO (search engine optimization) to improve search visibility.
  • Optimize product feeds using tools like ShoppingFeeder before pushing to sales/ads channels.
  • Improve trust and UX basics: add a favicon, clear contact details, Privacy/Terms/Refund policies, a FAQ, a sticky header, and a blog to boost SEO. Include a prominent CTA (call-to-action) such as “Shop Now” on the homepage.
  • Run ongoing campaigns: email sequences (welcome, newsletters), affiliate marketing, Google Shopping (sync with Google Merchant Center), Facebook campaigns, and active social media posting.

Additional note:

  • One participant promotes the flareAI app, pitching automated SEO exposure on Google Search and other free channels, and claims it helps stores generate $5M+ in sales.

Status:

  • No final decision; suggestions provided and offers of assistance made. The thread remains open with actionable next steps in UX, SEO, and multi-channel marketing.
Summarized with AI on February 4. AI used: gpt-5.
1

Just finished working on my website and don’t really know how to get new customers, any ideas?
P.s you can also check my website: digitkingg.com

1 Like
2

Hey @DigitKing :slightly_smiling_face:
Happy Friday! I hope you’re doing well today. I agree with @Hansley1 's comment - good feedback. As an addition, I’d recommend making it clear up front that you are selling products. I was guided to your catalog which is less seamless than knowing you’re selling products on the outset.

Additionally, I see you’re in the process of procuring new customers :slightly_smiling_face: while web design is a major aspect in terms of customer desire, there’s also the aspect of marketing.

How are you marketing your products? What channels are you using? Are you using marketplaces besides Amazon? I’d recommend a combination of a few channels and marketplaces e.g. Pinterest. FB ads, Google Ads and perhaps ShareASale (just some examples). I see the quality of your images are high and clear, which is great! To what extent are you engaging with SEO to further boost your products on the various channels.

Feed optimizing solutions like our very own ShoppingFeeder might assist with cleaning, optimizing and updating your product feed, readying it before it hits your potential customers on their most trusted channels.

Let me know if you need any assistance :slightly_smiling_face:

3

Hello @DigitKing ,

This is flareAI: your Fully Automated Free Sales Machine. I hope you’re having a good day. flareAI is helping lots of successful Shopify stores generate $5+ million in sales from Google Search, on autopilot.

If my suggestions is helpful to you, please let me know by giving a like or marking it as a solution.

I have taken a look at your store and found there is scope for improvement.

  1. Add favicon to your store which is a small square image/logo that appears next to a web address. Favicon helps to strengthen your brand and add a polished look to your website. See shopify help here.
  2. Display store’s contact info like phone number, email address, and office address in the Contact Us page.
  3. Add data policies (Privacy Policy, Terms of Service, Refund Policy) to your store which helps set expectations with your website visitors. They’ll know the types of data you’re collecting, why you’re collecting, protects the seller from bad customers and ensures that buyers know exactly what to expect when they order a product.
  4. A FAQ would be useful to provide quick information to help customers make a purchasing decision and also to reduce the time your employees need to answer simple questions.
  5. Add sticky header
    Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
  6. Add Blogging in the store
    Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.
  7. Add CTA button like Shop Now, Buy Now in the Home page header banner or slideshow
    The Call To Action(CTA) is a key element on a webpage, acting as a signpost that lets the user know what to do next. Without a clear CTA, the user may not know the next steps to take to purchase a product or sign up for a newsletter and is likely to leave the site without accomplishing their task.
  8. Optimize your footer with a more professional and functional look. Add pages like Contact Us, About Us, Privacy Policy, Terms of Service, etc to the footer.

Promoting your Shopify store better is the key to driving traffic, boosting sales, and maximizing your return on investment. You have to convert the traffic to sales. You can do this through many strategies.

  1. Content marketing
    You can promote your store through articles or blog posts, videos, and other forms of digital content.
  2. Email campaigns
    An email campaign is a sequence of marketing efforts that contacts multiple recipients at once. Email campaigns are designed to reach out to subscribers at the best time and provide valuable content and relevant offers. Using email campaigns allows you to build deep and trusting relationships with your customers. An effective email campaign will help in gather data about subscribers, provide valuable content to customers, encourage customer engagement, drive conversion and increase site traffic, get helpful feedback from customers and build a customer loyalty program. Email campaign includes welcome email, newsletters, transactional emails, etc.
  3. Affiliate marketing
    Affiliate marketing is a reward-based system that encourages partners to promote your products in exchange for a commission. Anyone can sign up to be an affiliate, though. An affiliate signs up for your affiliate program and sends visitors to your Shopify store through their special referral link, and any sales that you make as a result of their promotion earns the marketer a reward.
  4. Google Shopping
    With the partnership with Google, Shopify automatically syncs your products and relevant information about your Shopify store with the Google Merchant Center. You can also connect your Google Ads account as well to create Google Smart Shopping campaigns from within Shopify.
  5. Facebook campaigns
    You can use Shopify’s Facebook channel to sync your products to a catalog on Facebook so that you can create marketing activities on Facebook directly from Shopify. You need to configure your Facebook marketing settings inside of Shopify’s Facebook sales channel. After that is set-up, you can create Facebook ad campaigns from the “Marketing” section of your Shopify admin.
  6. Posting on social media can be a good way to promote your online store and connect with customers. You can create social media accounts for your business to help build your brand, improve your SEO, and increase traffic to your store.

It is an amazing strategy for gaining visibility for your brand and ultimately increasing sales without having to rely so heavily on doling out money for a large marketing budget. You will get more organic sales when your products are found on free sales channels like Google Search and you will start getting order conversions for virtually zero cost. flareAI works every day for you, tapping into Google Search and 20+ of world’s best & biggest free sales channels.

If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.

Gina
flareAI