Most merchants optimize everything - titles, descriptions, themes. But one thing gets ignored that’s creating real legal risk: missing alt text on product images.
The ADA (and similar laws in the UK, EU, and Canada) require websites to be accessible to visually impaired users. Courts have ruled that this includes online stores. Over 4,000 ADA web accessibility lawsuits were filed in a single year - and missing alt text is one of the most commonly cited violations. Small Shopify stores are not exempt.
The problem? With hundreds of products, adding alt text manually is overwhelming. Most merchants never finish, and every new product upload makes the gap worse.
That’s why we built AltMaster. It adds alt text to your entire catalog in bulk, and automatically detects new product uploads so your store stays covered as it grows — no manual work needed.
Quick audit: right-click any product image → Inspect → look for alt="". If it’s empty, you have a gap.
Accessibility is good for compliance, good for SEO, and good for every shopper. Happy to answer any questions below!
HI @harshpatel
Sorry, but your post sounds a lot like emails from scammers. You use a fear tactic
to transit to your app that solves a problem. That, for me, is not a way you will attract customers. You can do it better.
And good luck with your app.
Hey @Laza_Binaery ,
thank you so much for the honest feedback - I genuinely appreciate it!
You’re right that the tone came across as fear-based, and that was never my intention. My goal was to spread awareness about something many merchants don’t know exists - accessibility requirements that can affect any online store, big or small.
I’ve seen a lot of store owners put so much care into their products, themes, and SEO, but alt text often gets missed - not because they don’t care, but because no one told them it matters. I wanted to change that.
The app came at the end because it’s what I built to solve a problem I personally ran into - not to scare anyone into buying something.
I’ll definitely be more mindful of how I frame things going forward. Awareness should feel helpful, not alarming. Thanks again for taking the time to respond - this kind of feedback genuinely makes me better.