The key points of google ads.

Ask Me Anything Q&A Googleshoppingamarepo
1

What should I do to prepare the google ads?

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Hello Echo, thank you for your question. What you need to prepare for Google Ads is to ensure you comply with website requirements first, as it’s very easy to get suspended, by ensuring you comply you can then have a much higher success rate in getting approved in Google Merchant Center.

Here is what you should be looking at:

https://support.google.com/google-ads/community-video/318699100

https://support.google.com/google-ads/community-guide/304792695

https://support.google.com/merchants/answer/6150127

https://support.google.com/merchants/answer/6363310/follow-the-merchant-center-guidelines

https://support.google.com/merchants/answer/7052112

https://support.google.com/merchants/answer/4752265

https://support.google.com/merchants/answer/13693865

https://support.google.com/merchants/answer/6149970

https://support.google.com/merchants/answer/9158778

https://support.google.com/merchants/answer/6150244

https://support.google.com/google-ads/community-guide/241068758

Then setup a data feed and improve everything related to the attributes, which you can find here: https://support.google.com/merchants/answer/7052112

Then for setting up the campaigns, that depends, if you know enough about Google ads, you could start with standard shopping, or even an advanced version explained here: https://www.youtube.com/watch?v=CiRIDzRrHno

Or you can begin with performance max, if you don’t know much about Google Ads yet, and want to dip your toes in the ocean. Then once you feel more confident, you can start experimenting with more advanced structures.