What should I do in my store to attract more traffic and orders?
Hi @NEJoye,
Excellent analysis—there are few forum views here, and there is no SEO benefit due to the nofollow connections.
Don’t rely on community boards if you want real traffic and orders for nejoye.com. Rather, concentrate on:
Google Shopping & Meta Ads: Ideal for purchasing expensive outdoor gear.
Send your portable power stations to disaster preparedness and camping creators on YouTube and TikTok to get their opinions.
Trust & SEO: Include reviews, unambiguous warranties, and survival/camping manuals.
If you like it please mark my comment as solution.Thanks!
I opened the store. Before spending anything on traffic, there are four things a visitor sees today that will cost you the orders you already get.
Your homepage countdown reads 00 days : 00 hours : 00 hours : 00 seconds. It has expired, and the label is duplicated, so minutes show as hours. An expired timer above the fold reads as a store nobody is minding. Either give it a real end date or remove it.
Free shipping starts at 500 dollars, but most of your catalogue is 6 to 45 dollar accessories. For those carts the offer is unreachable, so it does no work at all. A threshold only lifts a basket when it sits just above what people normally spend.
The homepage ships about 2 MB of HTML with 273 scripts and 213 images. On a phone on mobile data, that is where paid traffic goes to die: you pay for the click and the page is still blank. Run it through PageSpeed Insights and look at the field data rather than the score.
Visiting from France, I get French text with prices in USD. Pick one story per market. Mixed language and currency is a quiet trust killer on a first order from a brand nobody knows yet.
None of this is traffic work. It is the part that decides whether traffic turns into orders, and it is free to fix.
Building on @Bristan_FARRE’s excellent technical audit, here’s something else worth fixing immediately, since it’s arguably more damaging than any of the performance issues already flagged: several sections of the site still contain unedited apparel-themed template content that has nothing to do with power stations.
Specifically, on product pages, there’s a section titled “Supreme PERFORMANCE” describing products as “crafted with precision to ensure durability, comfort, and timeless style… expect materials that breathe, fit perfectly, and hold their shape,” followed by “ASK A QUESTION - Need help choosing the right size? Curious about fit, fabric, or care?” This is leftover boilerplate from the theme’s original clothing/footwear demo content, never replaced with copy about power stations. There’s also a broken sentence in the Delivery & Returns section (“visit ourSupreme” with a missing space and no working link), and a “Quick view” popup elsewhere on the site still showing a generic “Example product title $19.99” with clothing size options (XS, S, M, L, XL) and color swatches, again straight from the unedited theme demo.
For a store selling $300-$8,000 power stations, a visitor who scrolls far enough to see “fit, fabric, or care” text on a battery product, or a “SOLD OUT” example product in a totally unrelated color/size format, will reasonably wonder if this store was actually finished being set up, which compounds every trust concern already raised in this thread about currency and language.
Also worth adding to the currency point already made: checking the region selector, literally every single country listed (all 80+) shows prices in USD, not just France. This isn’t a regional mismatch, it’s that regional pricing was never configured at all. It’s worth setting up Shopify Markets properly rather than treating it as a one-off France issue.
Best,
Vikash Jha - Apploy
Hello @NEJoye Thanks for reaching out to Shopify community with your concern. For getting more traffic and eventually converting that traffic into your customers is a journey. For which you need to create a customer acquisition funnel.
Usually for a new store like yours after testing and fixing everything the next step is to build your presence on social media by posting regularly on your social media handles. Consistency is the key. Make your content engaging with the audience and eventually it will reach out to right audience. Once you have established enough content and presence on your social media accounts. Try to push for paid meta as well as Google ads. Try different parameters/filter to test which is working best for you. Once you figure that out you can start increasing your budget for ads and also can work on SEO part of the website. This will definitely help you attract traffic and get to convert them into sales.
Vikash found the pieces I missed, and together they say one thing: the theme was never taken out of demo mode. Apparel copy on a battery page, a countdown at 00:00:00, an example product at $19.99 in XS to XL, and USD across all 80 markets are not five problems. They are one.
Where it actually lives: Online Store, Themes, Edit code, then the files under templates and locales. Section text sits in the template JSON, which is why it survives every pass made from the visual editor.
Worth clearing before any ad spend. Paid traffic on a store still wearing its demo clothes just buys evidence that the store is unfinished.
Thank you for your professional advice. At present, I am modifying it step by step myself.
Thank you for your reply. However, I haven’t identified the presentation content related to the clothing theme. Where exactly does it occur?
The clothing text lives inside the theme files, which is why you have not found it in the visual editor. Online Store > Themes > your theme > three-dot menu > Edit code. The code editor has a search box on the left that searches across all files - put in a distinctive phrase from the section, like “Supreme PERFORMANCE” or “timeless style”, exactly as it appears on the page.
It will most likely turn up in one of two places: a file under templates/ ending in .json (each section’s text is stored there) or config/settings_data.json (older setups). Both are plain text - edit the string, save, refresh the product page.
One caution while you are in there: change only the text between the quotes and keep the surrounding commas and brackets as they are - a JSON file with a stray character stops the whole template from loading. Copy the file’s contents somewhere first, then edit.
Hi @NEJoye,
Beyond the code fixes and template cleanup already mentioned, one of the biggest conversion killers for a brand-new store is visual friction in the product catalog. When shoppers arrive on a new site with no prior brand awareness, inconsistencies in product photos immediately trigger doubts about order fulfillment.
From what I can see, your headlamp doesn’t have the same layout even for text “8 lighting mode”, “8 working mode”, “7 Modes”. If you attract traffic, I think they will drop even for a headlamp because it’s not consistent enough and easy to understand.
Here are 3 quick rules to make your product listings look established and trustworthy:
- Uniform Aspect Ratio: Ensure every single product image is cropped to the exact same ratio (usually 1:1 square, 1200x1200px or 2000x2000px). When thumbnails jump in height on collection grids, it looks unfinished.
- Consistent Canvas Background: High-converting stores stick to a clean, consistent neutral background across their primary photos (
#FFFFFFor soft grey#F8F8F8) with subtle contact shadows so items don’t look ‘floating’ in a vacuum. - The 3-Photo Rule per SKU: Always include:
- Primary packshot (clean cutout / studio look).
- Close-up detail (showing material quality/connectors/controls).
- In-context shot (showing the product in its real environment to communicate scale).
If you have sample inventory on hand, you don’t need an expensive photographer to achieve this: take sharp photos on your phone in indirect daylight, then use background removal and studio-lighting tools (like SnapPack.io or Photoroom and Canva) to standardize all your main product cards uniformly.
Consistent imagery combined with the theme fixes will give your paid traffic a much higher chance to convert.
Please allow me to translate the following: I have successfully removed all the remaining clothing/shoe demonstration codes in the theme (including size charts, Quick View fake data, and those irrelevant textual descriptions). It should take effect in the coming few days.