The Outside Lighting Specialist – Premium Outdoor & Garden Lighting Store Built on Shopify

Store Design
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Hi everyone! :waving_hand:
I’d love to share my Shopify store – The Outside Lighting Specialist (TOLS). We specialize in high-quality outdoor lighting, including festoon lights, oak bollards, plug-and-play LED systems, and more.

Our goal is to help homeowners and designers create beautiful, energy-efficient outdoor spaces that shine year-round. The site is built on Shopify with a focus on clean design, smooth navigation, and a great customer experience.

:light_bulb: Key Highlights:

  • Wide range of weatherproof outdoor lighting

  • Connectable string lights and oak bollards handmade in the UK

  • Durable, eco-friendly designs built to last

  • Fast, secure checkout and UK-wide delivery

I’d love to hear your feedback on design, performance, and user experience — any tips from the Shopify community are welcome!

1 Like
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Hi @tols.co.uk

Check this all point.

SEO Optimization

  1. Unique meta title & description for all pages
  2. Keyword-rich URLs (short & clean)
  3. Add ALT tags to all images
  4. Add H1, H2 tags with focus keywords
  5. Internal linking (Home → Collection → Product)
  6. Add content (200–300 words) on Collection pages
  7. Use Breadcrumb navigation
  8. Submit sitemap in Google Search Console
  9. Fix broken links
  10. Use blog posts with target keywords

Google Tag Manager & DataLayer

  1. Create Google Tag Manager account
  2. Add GTM script in theme.liquid (head + body)
  3. Create global window.dataLayer
  4. Push dynamic data (pageType, productName, productId)
  5. Set up GA4 Enhanced Ecommerce tracking
  6. Track Add-to-Cart, Purchase, View Item events
  7. Test using GTM Preview Mode

Schema Markup (Structured Data)

  1. Add Organization schema in theme.liquid
  2. Add Product schema in main-product.liquid
  3. Include Offer details (price, currency, stock)
  4. Add Breadcrumb schema in Collection pages
  5. Add WebSite schema (for search bar)
  6. Add Review schema (for rating visibility)
  7. Validate with Google Rich Results Test

Speed Optimization

  1. Remove unused apps & scripts
  2. Minify CSS and JS files
  3. Lazy-load all images
  4. Use WebP image format
  5. Compress images (TinyPNG / Squoosh)
  6. Use SVG icons
  7. Avoid large background videos/images
  8. Enable Shopify CDN
  9. Check Core Web Vitals (LCP, CLS, FID)
  10. Test site with PageSpeed Insights

Best regards,
Devcoder :laptop:

3

Hi @tols.co.uk

Welcome to the community.

I must tell you first, to do a bit of research and check other topics on feedback and one with “no sales” or “zero sales” to see a lot of good advice on store issues, how to convert more, and what you can improve.

Your site is OK, has a good theme, but I find a few things missing.

First thing I noticed are medium quality images, not all but some are blury, lower resolution, with not great lighting. And that does not look good. Next thing, there is not a single human in the images, and yes you sell a product but it is more than that. Customers need to connect somehow. There is also nothing personal, About us page is like AI-generated. A good example of a store that did a lot of good things is

A recent feedback says it all

So try to get an idea in what direction to go.

And do check your homepage, customer reviews, date is spinning and it is very strange, must be a bug.

Good luck.